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About Shelby Faris

As the Marketing Manager at Bright Pattern, my main goal is to increase awareness on the growing benefits of cloud-based technologies in the contact center industry.

Reasons Why Companies Love Bright Pattern, In Their Own Words

Apr 19, 2017 6:00:00 AM

Bright Pattern customers understand the importance of seamless omnichannel communications in the contact center. Technology plays a huge role for sales and customer experience organizations and our customers are here telling you why we outperform...

Approachable Enterprise Part 1: Your Customers' Channel Options

Mar 23, 2017 6:00:00 AM

You all know by now how important customer experience is to your enterprise. And one of the most important facets of customer experience is choice of how to contact and when. This is why buzzwords like multichannel and omnichannel exist and why many...

Featured Partner Blog: Must Have Features for Business Process Outsourcers

Feb 17, 2017 8:00:00 AM

As consumer wants, expectations, buying behaviors and communication preferences evolve, companies are looking to their business process outsourcers (BPOs) to provide modern solutions to meet these demands. The age of call centers housed in central...

Chatbots with Human Assistance are Transforming Customer Service

Feb 2, 2017 6:00:00 AM

Artificial Intelligence (AI) and Chatbots are no longer a trend of the future - they are here, and they work well. Many successful chatbots already exist for news outlets, fashion lines, banks and other industries. Bright Pattern’s customers Madison...

How Far Can a Customer Service Chatbot Go?

Jan 13, 2017 6:00:00 AM

Getting a matching hair dye is not easy, so when I heard about Madison Reed at-home coloring kits I was genuinely interested to try it.

What is Your Contact Center Thankful for This Holiday Season?

Nov 22, 2016 8:24:15 AM

Thanksgiving is this Thursday and many of Bright Pattern’s partners and customers have been expressing gratitude for the many benefits provided by multichannel cloud contact center software. What are they thankful for this year? Let’s explore the...

What’s Actually Happening on Your Call Center Phone Calls?

Aug 11, 2016 6:00:24 AM

Imagine a loyal premium-account customer calls your business and is treated rudely by a contact center agent. Perhaps the agent loses his or her temper, or uses a tone of voice that doesn’t resonate well with the customer. This type of negative...

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