Your customer’s smartphone can get you ahead of competition. “If companies simply maintain the status quo, their organizations face customer defection. 64% percent [of decision makers] say that risks of not adopting new customer service technologies...
Mobile technology, through the use of smartphones and tablets, has grown exponentially over the last couple years. Mobile use has touched every part of our lives, from entertainment, work and even our shopping experience. A report from Direct...
You must differentiate, or die, with mobile apps.
Stuart Pike, Executive Director, Digital Audience Measurement, for Nielsen, says that, if you want to get your brand message across to the typical smartphone user, "you’ve got about 90 minutes of...
A meta-study by Iris Mobile projects millennials to represent a $2.45 trillion market in 2015, thanks to their economic impact and purchasing power. And they're highly reliant on mobile technology.
New data from IBM Digital Analytics shows that mobile online traffic and sales in the United States soared in the fourth quarter of 2013, accounting for 35 percent of all online traffic and for 16.6 percent of all online sales, up significantly from...