I was sitting in the airport in Rome waiting for my flight to Frankfurt (where I would change planes to San Francisco). My Rome-to-Frankfurt flight was delayed, initially for 30 minutes and then for 2 hours. It was obvious that I was not going to...
Spring Training: What baseball can teach us about metrics
More than any other sport, baseball is fixated on metrics. And in business, contact centers are similarly obsessed with collecting data and measuring performance. But as Moneyball showed us, data can only provide knowledge when it is the right data...
Branching customer surveys with chat
What’s better chat than chat? The ServicePattern chat feature supports the same scenario mechanism that runs call scenarios. This means that chat sessions can be completely computer-interactive (of course, with an option of agent connection at any...
Surprising survey results
What Nemo Can Teach Us About Travel Assistance
The east coast of the US just got slammed by a huge snowstorm. Over 5,000 flights were cancelled. Have you ever been is a busy, noisy airport when you are trying to rebook your flight? I have more often than I care to remember. I have a modest...
Surveys Alone Are Not the Answer
Donna Fluss gets it right in this destinationCRM article about the non-use and misuse of surveys. She hits the very important point that “the organizations that deliver great service do something that others don't—listen to their customers and apply...
salesforce.com integration done the RIGHT way
On Thursday, we announced integration between the Bright Pattern Contact Center and salesforce.com. I've seen the demo a few times and it is very slick. I've even seen it two different ways: the standard way where ServicePattern appears "within"...
2012 Call Center Satisfaction Index: Why Johnny Can't Succeed
In a destinationcrm.com article that you can read here, Leonard Kile summarizes a mixed bag of findings from the annual CFI Group survey of overall customer satisfaction with contact centers. It's a mixed bag because like the headline says,...
Announcing the Bright Pattern Update
This week marks the start of our new newsletter: the Bright Pattern Update. We will start sending it to our email contact list on a rotating basis, so it may take a while before you are added to the list. But have no fear, we post all of the ...