---
title: "CX Trends: 360-Degree View of the Customer"
description: How important is it to have a 360-degree view and how can companies achieve it?
image: https://blog.brightpattern.com/hubfs/360-degree%20view.jpg
---

[![bright-pattern-logo-mini.png](https://blog.brightpattern.com/hs-fs/hubfs/BrightPattern_Jul2016/Images/bright-pattern-logo-mini.png?width=30&height=30&name=bright-pattern-logo-mini.png "bright-pattern-logo-mini.png")](http://www.brightpattern.com/)

- Products 
    - [Cloud Contact Center Software](http://www.brightpattern.com/cloud-contact-center/)
    - [Multichannel Contact Center](http://www.brightpattern.com/call-center-software/multichannel-contact-center/)
    - [CRM Integrations](http://www.brightpattern.com/crm-integrations/) 
          - [Salesforce](http://www.brightpattern.com/call-center-software/crm-integrations/salesforce-integration/)
          - [Zendesk](http://www.brightpattern.com/call-center-software/crm-integrations/zendesk-integration/)
          - [RightNow CTI](http://www.brightpattern.com/call-center-software/crm-integrations/rightnow-integration-2/)
          - [Cloud APIs](http://www.brightpattern.com/cloud-contact-center-apis/)
          - [CRM INTEGRATIONS COMPARISON](http://www.brightpattern.com/call-center-software/crm-integrations/crm-integrations-comparison/)
    - [VIRTUAL CONTACT CENTER](http://www.brightpattern.com/virtual-contact-center/)
    - [Predictive Dialer](http://www.brightpattern.com/call-center-software/predictive-dialer/)
    - [Enterprise-grade](http://www.brightpattern.com/call-center-software/enterprise-grade/)
    - [Comprehensive Capabilities](http://www.brightpattern.com/call-center-software/)
    - [INTEGRATIONS DIRECTORY](http://www.brightpattern.com/call-center-software/integration-accounts/)
- [Pricing](http://www.brightpattern.com/prices/)
- Solutions 
    - [AI AND BOTS APPLICATIONS](http://www.brightpattern.com/call-center-software/ai-and-bots/)
    - [For BPO](http://www.brightpattern.com/contact-center-for-bpo/)
    - [In-App Mobile Customer Service](http://www.brightpattern.com/in-app-customer-support/)
    - [For Visually-Impaired](http://www.brightpattern.com/call-center-software/for-visually-impaired/)
    - [Reduction of Call Abandonment](http://www.brightpattern.com/how-to-reduce-call-abandonment-in-a-call-center/)
- [Resources](http://www.brightpattern.com/white-papers/) 
    - [Blog](https://blog.brightpattern.com)
    - [White Papers](http://www.brightpattern.com/white-papers/)
    - [Brochures](http://www.brightpattern.com/contact-center-brochures/)
    - [Case Studies](http://www.brightpattern.com/contact-center-resources/)
    - [On-Demand Webinars](http://www.brightpattern.com/contact-center-webinars/)
    - [Glossary](http://www.brightpattern.com/glossary/)
    - [Call Center Calculator](http://www.brightpattern.com/call-center-calculator/)
    - [Documentation](http://www.brightpattern.com/documentation/)
- [Support](http://www.brightpattern.com/contact-center-support/) 
    - [Your Success is Our Goal](http://www.brightpattern.com/contact-center-support/)
    - [Documentation](http://www.brightpattern.com/documentation/)
- Company 
    - [About Us](http://www.brightpattern.com/bright-pattern-company/)
    - [Partners](http://www.brightpattern.com/partners/)
    - [NEWS](http://www.brightpattern.com/news/)
    - [Upcoming Events](http://www.brightpattern.com/bright-pattern-company/upcoming-events/)
    - [Media Coverage](http://www.brightpattern.com/media-coverage/)
    - [REVIEWS](http://www.brightpattern.com/bright-pattern-company/review/)
    - [Careers](http://www.brightpattern.com/careers/)
    - [Contacts](http://www.brightpattern.com/contacts/)
- [Subscribe](https://info.brightpattern.com/blog-subscribe)

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# CX Trends: 360-Degree View of the Customer

![](https://blog.brightpattern.com/hubfs/BrightPattern_Jul2016/Images/cloud-bg2.jpg)

- [Resources](http://www.brightpattern.com/white-papers/)
- Blog

- [All](https://blog.brightpattern.com)

- [Contact Center Customer Experience (74)](https://blog.brightpattern.com/topic/contact-center-customer-experience)
- [Multichannel Contact Center (56)](https://blog.brightpattern.com/topic/multichannel-contact-center)
- [Cloud Contact Center (49)](https://blog.brightpattern.com/topic/cloud-contact-center)
- [omnichannel contact center (32)](https://blog.brightpattern.com/topic/omnichannel-contact-center)
- [Contact Center Best Practices (25)](https://blog.brightpattern.com/topic/contact-center-best-practices)
- [Contact Center Implementation (23)](https://blog.brightpattern.com/topic/contact-center-implementation)
- [Business Process Outsourcing (19)](https://blog.brightpattern.com/topic/business-process-outsourcing)
- [Uncategorized (15)](https://blog.brightpattern.com/topic/uncategorized)
- [omnichannel (13)](https://blog.brightpattern.com/topic/omnichannel)
- [chatbot (9)](https://blog.brightpattern.com/topic/chatbot)
- [customer experience (8)](https://blog.brightpattern.com/topic/customer-experience)
- [Global Contact Center Deployment (7)](https://blog.brightpattern.com/topic/global-contact-center-deployment)
- [artificial intelligence (7)](https://blog.brightpattern.com/topic/artificial-intelligence)
- [mobile customer service (7)](https://blog.brightpattern.com/topic/mobile-customer-service)
- [BPO (6)](https://blog.brightpattern.com/topic/bpo)
- [Customer Service (5)](https://blog.brightpattern.com/topic/customer-service)
- [Omnichannel Technology (5)](https://blog.brightpattern.com/topic/omnichannel-technology)
- [mobile (5)](https://blog.brightpattern.com/topic/mobile)
- [webinar (5)](https://blog.brightpattern.com/topic/webinar)
- [AI (4)](https://blog.brightpattern.com/topic/ai)
- [Automation (4)](https://blog.brightpattern.com/topic/automation)
- [Customer Contact Week (4)](https://blog.brightpattern.com/topic/customer-contact-week)
- [Omnichannel Customer Support (4)](https://blog.brightpattern.com/topic/omnichannel-customer-support)
- [bots (4)](https://blog.brightpattern.com/topic/bots)
- [contact center (4)](https://blog.brightpattern.com/topic/contact-center)
- [contact center trends (4)](https://blog.brightpattern.com/topic/contact-center-trends)
- [improve customer experience (4)](https://blog.brightpattern.com/topic/improve-customer-experience)
- [Customer Journey (3)](https://blog.brightpattern.com/topic/customer-journey)
- [Midsize Companies Win Cloud Customer Service (3)](https://blog.brightpattern.com/topic/midsize-companies-win-cloud-customer-service)
- [agent engagement (3)](https://blog.brightpattern.com/topic/agent-engagement)
- [ai and chatbots (3)](https://blog.brightpattern.com/topic/ai-and-chatbots)
- [cloud contact center software (3)](https://blog.brightpattern.com/topic/cloud-contact-center-software)
- [cloud contact center solution (3)](https://blog.brightpattern.com/topic/cloud-contact-center-solution)
- [self-service (3)](https://blog.brightpattern.com/topic/self-service)
- [ACD (2)](https://blog.brightpattern.com/topic/acd)
- [Article (2)](https://blog.brightpattern.com/topic/article)
- [CRM Integration (2)](https://blog.brightpattern.com/topic/crm-integration)
- [Call Center BPOs (2)](https://blog.brightpattern.com/topic/call-center-bpos)
- [Contact Center Vendor (2)](https://blog.brightpattern.com/topic/contact-center-vendor)
- [Contact Centers (2)](https://blog.brightpattern.com/topic/contact-centers)
- [Customer Service Solutions (2)](https://blog.brightpattern.com/topic/customer-service-solutions-2)
- [Customer service agents (2)](https://blog.brightpattern.com/topic/customer-service-agents)
- [KPIs (2)](https://blog.brightpattern.com/topic/kpis)
- [Multichannel Customer Service (2)](https://blog.brightpattern.com/topic/multichannel-customer-service)
- [Natural Understanding Language (2)](https://blog.brightpattern.com/topic/natural-understanding-language)
- [SMS (2)](https://blog.brightpattern.com/topic/sms)
- [agent empowerment (2)](https://blog.brightpattern.com/topic/agent-empowerment)
- [average handle time (2)](https://blog.brightpattern.com/topic/average-handle-time)
- [call center (2)](https://blog.brightpattern.com/topic/call-center)
- [callback (2)](https://blog.brightpattern.com/topic/callback)
- [cloud adoption (2)](https://blog.brightpattern.com/topic/cloud-adoption)
- [cloud call center (2)](https://blog.brightpattern.com/topic/cloud-call-center)
- [cloud contact center solutions (2)](https://blog.brightpattern.com/topic/cloud-contact-center-solutions)
- [connected customers (2)](https://blog.brightpattern.com/topic/connected-customers)
- [digital age (2)](https://blog.brightpattern.com/topic/digital-age)
- [digital transformation (2)](https://blog.brightpattern.com/topic/digital-transformation)
- [hybrid cloud (2)](https://blog.brightpattern.com/topic/hybrid-cloud)
- [improve customer service (2)](https://blog.brightpattern.com/topic/improve-customer-service)
- [live web chat (2)](https://blog.brightpattern.com/topic/live-web-chat)
- [multichannel (2)](https://blog.brightpattern.com/topic/multichannel)
- [pci compliance (2)](https://blog.brightpattern.com/topic/pci-compliance)
- [telecommuting (2)](https://blog.brightpattern.com/topic/telecommuting)
- [video (2)](https://blog.brightpattern.com/topic/video)
- [win the cloud customer service (2)](https://blog.brightpattern.com/topic/win-the-cloud-customer-service)
- [Agent KPIs (1)](https://blog.brightpattern.com/topic/agent-kpis)
- [BPO Program (1)](https://blog.brightpattern.com/topic/bpo-program)
- [Bring Your Own Telco (1)](https://blog.brightpattern.com/topic/bring-your-own-telco)
- [CCW Excellence Award (1)](https://blog.brightpattern.com/topic/ccw-excellence-award)
- [CCaaS Vendor (1)](https://blog.brightpattern.com/topic/ccaas-vendor)
- [CRM integration for contact center (1)](https://blog.brightpattern.com/topic/crm-integration-for-contact-center)
- [CX (1)](https://blog.brightpattern.com/topic/cx)
- [Call Abandonment (1)](https://blog.brightpattern.com/topic/call-abandonment)
- [Call Center Phone Calls (1)](https://blog.brightpattern.com/topic/call-center-phone-calls)
- [Cloud Contact Center Adoption (1)](https://blog.brightpattern.com/topic/cloud-contact-center-adoption)
- [Cloud Contact Center CRMs (1)](https://blog.brightpattern.com/topic/cloud-contact-center-crms)
- [Cloud Is a Key Enabler (1)](https://blog.brightpattern.com/topic/cloud-is-a-key-enabler)
- [Contact Center BPOs (1)](https://blog.brightpattern.com/topic/contact-center-bpos)
- [Contact Center Customer Service (1)](https://blog.brightpattern.com/topic/contact-center-customer-service)
- [Contact Center Obsolete (1)](https://blog.brightpattern.com/topic/contact-center-obsolete)
- [Contact Center Outsourcing Best Practices (1)](https://blog.brightpattern.com/topic/contact-center-outsourcing-best-practices)
- [Contact Center Startup (1)](https://blog.brightpattern.com/topic/contact-center-startup)
- [Contact Center Technology (1)](https://blog.brightpattern.com/topic/contact-center-technology)
- [Conversational IVR (1)](https://blog.brightpattern.com/topic/conversational-ivr)
- [Customer Contact Week (CCW) Nashville (1)](https://blog.brightpattern.com/topic/customer-contact-week-ccw-nashville)
- [Customer Service BPO (1)](https://blog.brightpattern.com/topic/customer-service-bpo)
- [Data fragmentation (1)](https://blog.brightpattern.com/topic/data-fragmentation)
- [Effective Political Campaign Over the Phone (1)](https://blog.brightpattern.com/topic/effective-political-campaign-over-the-phone)
- [Email Customer Service (1)](https://blog.brightpattern.com/topic/email-customer-service)
- [Emergency Contact Center (1)](https://blog.brightpattern.com/topic/emergency-contact-center)
- [Enterprise Communication Solution (1)](https://blog.brightpattern.com/topic/enterprise-communication-solution)
- [Facebook (1)](https://blog.brightpattern.com/topic/facebook)
- [Financial Service Providers (1)](https://blog.brightpattern.com/topic/financial-service-providers)
- [Fintech Customer Service (1)](https://blog.brightpattern.com/topic/fintech-customer-service)
- [GDPR compliance for contact centers (1)](https://blog.brightpattern.com/topic/gdpr-compliance-for-contact-centers)
- [Gartner (1)](https://blog.brightpattern.com/topic/gartner)
- [Gartner’s FrontRunners Quadrant (1)](https://blog.brightpattern.com/topic/gartners-frontrunners-quadrant)
- [GetApp Product Evaluation (1)](https://blog.brightpattern.com/topic/getapp-product-evaluation)
- [Google click-to-call (1)](https://blog.brightpattern.com/topic/google-click-to-call)
- [HPC (1)](https://blog.brightpattern.com/topic/hpc)
- [High Performance Computing (1)](https://blog.brightpattern.com/topic/high-performance-computing)
- [IT service management contact center Gartner (1)](https://blog.brightpattern.com/topic/it-service-management-contact-center-gartner)
- [IVR (1)](https://blog.brightpattern.com/topic/ivr)
- [Improved Agent Empowerment (1)](https://blog.brightpattern.com/topic/improved-agent-empowerment)
- [Improved Customer Relations (1)](https://blog.brightpattern.com/topic/improved-customer-relations)
- [In-App Customer Support (1)](https://blog.brightpattern.com/topic/in-app-customer-support)
- [In-App Support (1)](https://blog.brightpattern.com/topic/in-app-support)
- [Interconnected Contact Center (1)](https://blog.brightpattern.com/topic/interconnected-contact-center)
- [Job Hunters Boot Camp (1)](https://blog.brightpattern.com/topic/job-hunters-boot-camp)
- [Local Point of Presence (1)](https://blog.brightpattern.com/topic/local-point-of-presence)
- [Love Outsourcing (1)](https://blog.brightpattern.com/topic/love-outsourcing)
- [MMS (1)](https://blog.brightpattern.com/topic/mms)
- [Messaging Apps (1)](https://blog.brightpattern.com/topic/messaging-apps)
- [Mobilize Your Customer Service Strategy (1)](https://blog.brightpattern.com/topic/mobilize-your-customer-service-strategy)
- [Multi Channel Service (1)](https://blog.brightpattern.com/topic/multi-channel-service)
- [Multi-cloud (1)](https://blog.brightpattern.com/topic/multi-cloud)
- [Multichannel Contact Center Service (1)](https://blog.brightpattern.com/topic/multichannel-contact-center-service)
- [Multiple CRM Solutions (1)](https://blog.brightpattern.com/topic/multiple-crm-solutions)
- [National Cloud Contact Center (1)](https://blog.brightpattern.com/topic/national-cloud-contact-center)
- [Northeast Contact Center Conference (1)](https://blog.brightpattern.com/topic/northeast-contact-center-conference)
- [Open APIs (1)](https://blog.brightpattern.com/topic/open-apis)
- [PCI compliance contact centers (1)](https://blog.brightpattern.com/topic/pci-compliance-contact-centers)
- [Private or Hybrid Cloud (1)](https://blog.brightpattern.com/topic/private-or-hybrid-cloud)
- [Public (1)](https://blog.brightpattern.com/topic/public)
- [ROI (1)](https://blog.brightpattern.com/topic/roi)
- [RPA (1)](https://blog.brightpattern.com/topic/rpa)
- [RightNow (1)](https://blog.brightpattern.com/topic/rightnow)
- [Salesforce (1)](https://blog.brightpattern.com/topic/salesforce)
- [Salesforce.com Integration (1)](https://blog.brightpattern.com/topic/salesforce-com-integration)
- [Service Project (1)](https://blog.brightpattern.com/topic/service-project)
- [ServiceNow (1)](https://blog.brightpattern.com/topic/servicenow)
- [ServicePattern Release 3.5.2 (1)](https://blog.brightpattern.com/topic/servicepattern-release-3-5-2)
- [Slash Contact Center Costs (1)](https://blog.brightpattern.com/topic/slash-contact-center-costs)
- [Smartphone User Customer Service (1)](https://blog.brightpattern.com/topic/smartphone-user-customer-service)
- [Social media (1)](https://blog.brightpattern.com/topic/social-media)
- [Start a Contact Center (1)](https://blog.brightpattern.com/topic/start-a-contact-center)
- [TCPA (1)](https://blog.brightpattern.com/topic/tcpa)
- [Ted Hunting (1)](https://blog.brightpattern.com/topic/ted-hunting)
- [Telecommunications (1)](https://blog.brightpattern.com/topic/telecommunications)
- [Telecommunting for the Disabled Advisory Council (1)](https://blog.brightpattern.com/topic/telecommunting-for-the-disabled-advisory-council)
- [Telephone Consumer Protection Act (1)](https://blog.brightpattern.com/topic/telephone-consumer-protection-act)
- [The Importance of Contact Center Surveys (1)](https://blog.brightpattern.com/topic/the-importance-of-contact-center-surveys)
- [Tips For Effectively Running a Cloud Contact Cente (1)](https://blog.brightpattern.com/topic/tips-for-effectively-running-a-cloud-contact-cente)
- [Transcosmos (1)](https://blog.brightpattern.com/topic/transcosmos)
- [Transition Cloud (1)](https://blog.brightpattern.com/topic/transition-cloud)
- [UberCloud (1)](https://blog.brightpattern.com/topic/ubercloud)
- [Virtual Queuing (1)](https://blog.brightpattern.com/topic/virtual-queuing)
- [Visually Impaired (1)](https://blog.brightpattern.com/topic/visually-impaired)
- [Voice of the Customer (1)](https://blog.brightpattern.com/topic/voice-of-the-customer)
- [WFM (1)](https://blog.brightpattern.com/topic/wfm)
- [Zendesk (1)](https://blog.brightpattern.com/topic/zendesk)
- [agent guide (1)](https://blog.brightpattern.com/topic/agent-guide)
- [big data (1)](https://blog.brightpattern.com/topic/big-data)
- [call center innovation (1)](https://blog.brightpattern.com/topic/call-center-innovation)
- [chat customer care (1)](https://blog.brightpattern.com/topic/chat-customer-care)
- [cold call training (1)](https://blog.brightpattern.com/topic/cold-call-training)
- [compliance (1)](https://blog.brightpattern.com/topic/compliance)
- [connected world (1)](https://blog.brightpattern.com/topic/connected-world)
- [contact center API (1)](https://blog.brightpattern.com/topic/contact-center-api)
- [contact center kpis (1)](https://blog.brightpattern.com/topic/contact-center-kpis)
- [contact center service level agreements (1)](https://blog.brightpattern.com/topic/contact-center-service-level-agreements)
- [contact center staffing (1)](https://blog.brightpattern.com/topic/contact-center-staffing)
- [contact center training (1)](https://blog.brightpattern.com/topic/contact-center-training)
- [contact center vendors (1)](https://blog.brightpattern.com/topic/contact-center-vendors)
- [context in conversation (1)](https://blog.brightpattern.com/topic/context-in-conversation)
- [customer satisfaction (1)](https://blog.brightpattern.com/topic/customer-satisfaction)
- [data augmentation (1)](https://blog.brightpattern.com/topic/data-augmentation)
- [data never sleeps (1)](https://blog.brightpattern.com/topic/data-never-sleeps)
- [education contact center (1)](https://blog.brightpattern.com/topic/education-contact-center)
- [employee performance management (1)](https://blog.brightpattern.com/topic/employee-performance-management)
- [financial services (1)](https://blog.brightpattern.com/topic/financial-services)
- [gamification (1)](https://blog.brightpattern.com/topic/gamification)
- [global communities (1)](https://blog.brightpattern.com/topic/global-communities)
- [healthcare contact center (1)](https://blog.brightpattern.com/topic/healthcare-contact-center)
- [infographic (1)](https://blog.brightpattern.com/topic/infographic)
- [inside sales (1)](https://blog.brightpattern.com/topic/inside-sales)
- [live chat (1)](https://blog.brightpattern.com/topic/live-chat)
- [messenger apps (1)](https://blog.brightpattern.com/topic/messenger-apps)
- [millennials (1)](https://blog.brightpattern.com/topic/millennials)
- [mobile app engagement (1)](https://blog.brightpattern.com/topic/mobile-app-engagement)
- [mobile customer care (1)](https://blog.brightpattern.com/topic/mobile-customer-care)
- [mobile marketing (1)](https://blog.brightpattern.com/topic/mobile-marketing)
- [modern customers (1)](https://blog.brightpattern.com/topic/modern-customers)
- [multi channel services (1)](https://blog.brightpattern.com/topic/multi-channel-services)
- [multi-generational families (1)](https://blog.brightpattern.com/topic/multi-generational-families)
- [ovum (1)](https://blog.brightpattern.com/topic/ovum)
- [pci dss (1)](https://blog.brightpattern.com/topic/pci-dss)
- [pre-recorded messages (1)](https://blog.brightpattern.com/topic/pre-recorded-messages)
- [prior written consent (1)](https://blog.brightpattern.com/topic/prior-written-consent)
- [retailers (1)](https://blog.brightpattern.com/topic/retailers)
- [rich contact experience (1)](https://blog.brightpattern.com/topic/rich-contact-experience-2)
- [robocalling (1)](https://blog.brightpattern.com/topic/robocalling)
- [sales (1)](https://blog.brightpattern.com/topic/sales)
- [sales prospecting (1)](https://blog.brightpattern.com/topic/sales-prospecting)
- [sentiment (1)](https://blog.brightpattern.com/topic/sentiment)
- [service level agreement (1)](https://blog.brightpattern.com/topic/service-level-agreement)
- [smartphone capabilities (1)](https://blog.brightpattern.com/topic/smartphone-capabilities)
- [social media (1)](https://blog.brightpattern.com/topic/social-media-2)
- [social media aware contact center (1)](https://blog.brightpattern.com/topic/social-media-aware-contact-center)
- [social media customer service (1)](https://blog.brightpattern.com/topic/social-media-customer-service)
- [surveys (1)](https://blog.brightpattern.com/topic/surveys)
- [sustomer service (1)](https://blog.brightpattern.com/topic/sustomer-service)
- [switching economy (1)](https://blog.brightpattern.com/topic/switching-economy)
- [teleprospecting (1)](https://blog.brightpattern.com/topic/teleprospecting)
- [travel (1)](https://blog.brightpattern.com/topic/travel)
- [utilties (1)](https://blog.brightpattern.com/topic/utilties)
- [virtual desktop (1)](https://blog.brightpattern.com/topic/virtual-desktop)
- [virtual queue (1)](https://blog.brightpattern.com/topic/virtual-queue)
- [website usability report (1)](https://blog.brightpattern.com/topic/website-usability-report)
- [who are connected customers (1)](https://blog.brightpattern.com/topic/who-are-connected-customers)

see all

 By [Shelby Faris](https://blog.brightpattern.com/author/shelby-faris) [May 2, 2019 7:00:00 AM](https://blog.brightpattern.com/cx-trends-360-degree-view-of-the-customer) [Customer Journey](https://blog.brightpattern.com/topic/customer-journey)

![360-degree view](https://blog.brightpattern.com/hs-fs/hubfs/360-degree%20view.jpg?width=2690&name=360-degree%20view.jpg)

Last month we partnered with contact center and customer experience leaders Jeff Marcoux from TTEC and Michael Pace from The Pace of Service for a webinar discussing omnichannel ([blog part 1](https://blog.brightpattern.com/cx-trends-what-industry-experts-have-to-say-about-omnichannel)), digital disruption ([blog part 2](https://blog.brightpattern.com/cx-trends-what-industry-experts-have-to-say-about-digital-channels)), and the 360-degree view of the customer. Our very own Senior Vice President of Marketing, Ted Hunting, led the discussion on these top trends ending with the importance of a 360-degree view in order to deliver a frictionless customer experience.

Click [here](https://info.brightpattern.com/cx-trends-2019-webinar) to view the webinar on-demand.

In today’s era of customer-centricity, customers no longer have to make compromises. They can confidently demand a frictionless experience. Companies cannot meet this demand without understanding their customers and attaining a 360-degree view of the customer and their journey. How important is it to have a 360-degree view and how can companies achieve it?

Jeff Marcoux: “The marketing department has been working on it for a while and we’ve got some amazing tools that give us data enrichment and account based marketing. We know where our customers are and how to target ad channels, but I think brands have done a pretty poor job tying this into what I would call a real 360-degree view which needs to be tied into sales and customer service. You need to understand their preferences, their profitability and lifetime value. You need to understand their churn risk to your brand in order to inform you how you should treat them as a customer.”

Ted Hunting: “In the contact center space I think it is key to have an omnichannel agent desktop where the agent has all the customer journey information at their fingertips. They need the ability to not only access information for the current interaction but all previous interactions making up their customer experience journey. It is important to move away from siloed systems where multiple desktops are needed to see the entire journey. Another tip is to track customer journey by industry, customer segment, or product line to better understand customer behaviors and analyze NPS or CSAT by segment.”

Michael Pace: “Personalization is the next big trend in customer experience. You cannot reach a level of personalization without understanding your customer and having a 360-degree view through data and analytics. For example, if an agent is speaking with a customer they should be able to see past purchases and be able to make personalized recommendations. The issue I see today is that brands have too much customer data. There is no shortage of data but companies are struggling to dig into the data in a way that is actionable.”

For a webinar recap on other top trends, stay tuned on the Bright Pattern blog. If you prefer to watch on-demand, you can view the recording [here](https://info.brightpattern.com/cx-trends-2019-webinar).

Ready to switch to omnichannel? Contact our team today to learn more about the benefits of omnichannel and how we can help you [get started](https://www.brightpattern.com/request-a-demo/).

[Customer Journey](https://blog.brightpattern.com/topic/customer-journey)

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![Shelby Faris](https://blog.brightpattern.com/hubfs/Profile%20Pic.jpg)

#### About [Shelby Faris](https://blog.brightpattern.com/author/shelby-faris)

As the Marketing Manager at Bright Pattern, my main goal is to increase awareness on the growing benefits of cloud-based technologies in the contact center industry.

[Bright Pattern Talks with CX Leaders: Maintaining the Entrepreneurial Spirit](https://blog.brightpattern.com/bright-pattern-talks-with-cx-leaders-maintaining-the-entrepreneurial-spirit) [Five Tips for Getting the Most out of ICMI Contact Center Expo 2019](https://blog.brightpattern.com/five-tips-for-getting-the-most-out-of-icmi-contact-center-expo-2019)

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### Recent Posts

### Categories

- [Contact Center Customer Experience (74)](https://blog.brightpattern.com/topic/contact-center-customer-experience)
- [Multichannel Contact Center (56)](https://blog.brightpattern.com/topic/multichannel-contact-center)
- [Cloud Contact Center (49)](https://blog.brightpattern.com/topic/cloud-contact-center)
- [omnichannel contact center (32)](https://blog.brightpattern.com/topic/omnichannel-contact-center)
- [Contact Center Best Practices (25)](https://blog.brightpattern.com/topic/contact-center-best-practices)
- [Contact Center Implementation (23)](https://blog.brightpattern.com/topic/contact-center-implementation)
- [Business Process Outsourcing (19)](https://blog.brightpattern.com/topic/business-process-outsourcing)
- [Uncategorized (15)](https://blog.brightpattern.com/topic/uncategorized)
- [omnichannel (13)](https://blog.brightpattern.com/topic/omnichannel)
- [chatbot (9)](https://blog.brightpattern.com/topic/chatbot)
- [customer experience (8)](https://blog.brightpattern.com/topic/customer-experience)
- [Global Contact Center Deployment (7)](https://blog.brightpattern.com/topic/global-contact-center-deployment)
- [artificial intelligence (7)](https://blog.brightpattern.com/topic/artificial-intelligence)
- [mobile customer service (7)](https://blog.brightpattern.com/topic/mobile-customer-service)
- [BPO (6)](https://blog.brightpattern.com/topic/bpo)
- [Customer Service (5)](https://blog.brightpattern.com/topic/customer-service)
- [Omnichannel Technology (5)](https://blog.brightpattern.com/topic/omnichannel-technology)
- [mobile (5)](https://blog.brightpattern.com/topic/mobile)
- [webinar (5)](https://blog.brightpattern.com/topic/webinar)
- [AI (4)](https://blog.brightpattern.com/topic/ai)
- [Automation (4)](https://blog.brightpattern.com/topic/automation)
- [Customer Contact Week (4)](https://blog.brightpattern.com/topic/customer-contact-week)
- [Omnichannel Customer Support (4)](https://blog.brightpattern.com/topic/omnichannel-customer-support)
- [bots (4)](https://blog.brightpattern.com/topic/bots)
- [contact center (4)](https://blog.brightpattern.com/topic/contact-center)
- [contact center trends (4)](https://blog.brightpattern.com/topic/contact-center-trends)
- [improve customer experience (4)](https://blog.brightpattern.com/topic/improve-customer-experience)
- [Customer Journey (3)](https://blog.brightpattern.com/topic/customer-journey)
- [Midsize Companies Win Cloud Customer Service (3)](https://blog.brightpattern.com/topic/midsize-companies-win-cloud-customer-service)
- [agent engagement (3)](https://blog.brightpattern.com/topic/agent-engagement)
- [ai and chatbots (3)](https://blog.brightpattern.com/topic/ai-and-chatbots)
- [cloud contact center software (3)](https://blog.brightpattern.com/topic/cloud-contact-center-software)
- [cloud contact center solution (3)](https://blog.brightpattern.com/topic/cloud-contact-center-solution)
- [self-service (3)](https://blog.brightpattern.com/topic/self-service)
- [ACD (2)](https://blog.brightpattern.com/topic/acd)
- [Article (2)](https://blog.brightpattern.com/topic/article)
- [CRM Integration (2)](https://blog.brightpattern.com/topic/crm-integration)
- [Call Center BPOs (2)](https://blog.brightpattern.com/topic/call-center-bpos)
- [Contact Center Vendor (2)](https://blog.brightpattern.com/topic/contact-center-vendor)
- [Contact Centers (2)](https://blog.brightpattern.com/topic/contact-centers)
- [Customer Service Solutions (2)](https://blog.brightpattern.com/topic/customer-service-solutions-2)
- [Customer service agents (2)](https://blog.brightpattern.com/topic/customer-service-agents)
- [KPIs (2)](https://blog.brightpattern.com/topic/kpis)
- [Multichannel Customer Service (2)](https://blog.brightpattern.com/topic/multichannel-customer-service)
- [Natural Understanding Language (2)](https://blog.brightpattern.com/topic/natural-understanding-language)
- [SMS (2)](https://blog.brightpattern.com/topic/sms)
- [agent empowerment (2)](https://blog.brightpattern.com/topic/agent-empowerment)
- [average handle time (2)](https://blog.brightpattern.com/topic/average-handle-time)
- [call center (2)](https://blog.brightpattern.com/topic/call-center)
- [callback (2)](https://blog.brightpattern.com/topic/callback)
- [cloud adoption (2)](https://blog.brightpattern.com/topic/cloud-adoption)
- [cloud call center (2)](https://blog.brightpattern.com/topic/cloud-call-center)
- [cloud contact center solutions (2)](https://blog.brightpattern.com/topic/cloud-contact-center-solutions)
- [connected customers (2)](https://blog.brightpattern.com/topic/connected-customers)
- [digital age (2)](https://blog.brightpattern.com/topic/digital-age)
- [digital transformation (2)](https://blog.brightpattern.com/topic/digital-transformation)
- [hybrid cloud (2)](https://blog.brightpattern.com/topic/hybrid-cloud)
- [improve customer service (2)](https://blog.brightpattern.com/topic/improve-customer-service)
- [live web chat (2)](https://blog.brightpattern.com/topic/live-web-chat)
- [multichannel (2)](https://blog.brightpattern.com/topic/multichannel)
- [pci compliance (2)](https://blog.brightpattern.com/topic/pci-compliance)
- [telecommuting (2)](https://blog.brightpattern.com/topic/telecommuting)
- [video (2)](https://blog.brightpattern.com/topic/video)
- [win the cloud customer service (2)](https://blog.brightpattern.com/topic/win-the-cloud-customer-service)
- [Agent KPIs (1)](https://blog.brightpattern.com/topic/agent-kpis)
- [BPO Program (1)](https://blog.brightpattern.com/topic/bpo-program)
- [Bring Your Own Telco (1)](https://blog.brightpattern.com/topic/bring-your-own-telco)
- [CCW Excellence Award (1)](https://blog.brightpattern.com/topic/ccw-excellence-award)
- [CCaaS Vendor (1)](https://blog.brightpattern.com/topic/ccaas-vendor)
- [CRM integration for contact center (1)](https://blog.brightpattern.com/topic/crm-integration-for-contact-center)
- [CX (1)](https://blog.brightpattern.com/topic/cx)
- [Call Abandonment (1)](https://blog.brightpattern.com/topic/call-abandonment)
- [Call Center Phone Calls (1)](https://blog.brightpattern.com/topic/call-center-phone-calls)
- [Cloud Contact Center Adoption (1)](https://blog.brightpattern.com/topic/cloud-contact-center-adoption)
- [Cloud Contact Center CRMs (1)](https://blog.brightpattern.com/topic/cloud-contact-center-crms)
- [Cloud Is a Key Enabler (1)](https://blog.brightpattern.com/topic/cloud-is-a-key-enabler)
- [Contact Center BPOs (1)](https://blog.brightpattern.com/topic/contact-center-bpos)
- [Contact Center Customer Service (1)](https://blog.brightpattern.com/topic/contact-center-customer-service)
- [Contact Center Obsolete (1)](https://blog.brightpattern.com/topic/contact-center-obsolete)
- [Contact Center Outsourcing Best Practices (1)](https://blog.brightpattern.com/topic/contact-center-outsourcing-best-practices)
- [Contact Center Startup (1)](https://blog.brightpattern.com/topic/contact-center-startup)
- [Contact Center Technology (1)](https://blog.brightpattern.com/topic/contact-center-technology)
- [Conversational IVR (1)](https://blog.brightpattern.com/topic/conversational-ivr)
- [Customer Contact Week (CCW) Nashville (1)](https://blog.brightpattern.com/topic/customer-contact-week-ccw-nashville)
- [Customer Service BPO (1)](https://blog.brightpattern.com/topic/customer-service-bpo)
- [Data fragmentation (1)](https://blog.brightpattern.com/topic/data-fragmentation)
- [Effective Political Campaign Over the Phone (1)](https://blog.brightpattern.com/topic/effective-political-campaign-over-the-phone)
- [Email Customer Service (1)](https://blog.brightpattern.com/topic/email-customer-service)
- [Emergency Contact Center (1)](https://blog.brightpattern.com/topic/emergency-contact-center)
- [Enterprise Communication Solution (1)](https://blog.brightpattern.com/topic/enterprise-communication-solution)
- [Facebook (1)](https://blog.brightpattern.com/topic/facebook)
- [Financial Service Providers (1)](https://blog.brightpattern.com/topic/financial-service-providers)
- [Fintech Customer Service (1)](https://blog.brightpattern.com/topic/fintech-customer-service)
- [GDPR compliance for contact centers (1)](https://blog.brightpattern.com/topic/gdpr-compliance-for-contact-centers)
- [Gartner (1)](https://blog.brightpattern.com/topic/gartner)
- [Gartner’s FrontRunners Quadrant (1)](https://blog.brightpattern.com/topic/gartners-frontrunners-quadrant)
- [GetApp Product Evaluation (1)](https://blog.brightpattern.com/topic/getapp-product-evaluation)
- [Google click-to-call (1)](https://blog.brightpattern.com/topic/google-click-to-call)
- [HPC (1)](https://blog.brightpattern.com/topic/hpc)
- [High Performance Computing (1)](https://blog.brightpattern.com/topic/high-performance-computing)
- [IT service management contact center Gartner (1)](https://blog.brightpattern.com/topic/it-service-management-contact-center-gartner)
- [IVR (1)](https://blog.brightpattern.com/topic/ivr)
- [Improved Agent Empowerment (1)](https://blog.brightpattern.com/topic/improved-agent-empowerment)
- [Improved Customer Relations (1)](https://blog.brightpattern.com/topic/improved-customer-relations)
- [In-App Customer Support (1)](https://blog.brightpattern.com/topic/in-app-customer-support)
- [In-App Support (1)](https://blog.brightpattern.com/topic/in-app-support)
- [Interconnected Contact Center (1)](https://blog.brightpattern.com/topic/interconnected-contact-center)
- [Job Hunters Boot Camp (1)](https://blog.brightpattern.com/topic/job-hunters-boot-camp)
- [Local Point of Presence (1)](https://blog.brightpattern.com/topic/local-point-of-presence)
- [Love Outsourcing (1)](https://blog.brightpattern.com/topic/love-outsourcing)
- [MMS (1)](https://blog.brightpattern.com/topic/mms)
- [Messaging Apps (1)](https://blog.brightpattern.com/topic/messaging-apps)
- [Mobilize Your Customer Service Strategy (1)](https://blog.brightpattern.com/topic/mobilize-your-customer-service-strategy)
- [Multi Channel Service (1)](https://blog.brightpattern.com/topic/multi-channel-service)
- [Multi-cloud (1)](https://blog.brightpattern.com/topic/multi-cloud)
- [Multichannel Contact Center Service (1)](https://blog.brightpattern.com/topic/multichannel-contact-center-service)
- [Multiple CRM Solutions (1)](https://blog.brightpattern.com/topic/multiple-crm-solutions)
- [National Cloud Contact Center (1)](https://blog.brightpattern.com/topic/national-cloud-contact-center)
- [Northeast Contact Center Conference (1)](https://blog.brightpattern.com/topic/northeast-contact-center-conference)
- [Open APIs (1)](https://blog.brightpattern.com/topic/open-apis)
- [PCI compliance contact centers (1)](https://blog.brightpattern.com/topic/pci-compliance-contact-centers)
- [Private or Hybrid Cloud (1)](https://blog.brightpattern.com/topic/private-or-hybrid-cloud)
- [Public (1)](https://blog.brightpattern.com/topic/public)
- [ROI (1)](https://blog.brightpattern.com/topic/roi)
- [RPA (1)](https://blog.brightpattern.com/topic/rpa)
- [RightNow (1)](https://blog.brightpattern.com/topic/rightnow)
- [Salesforce (1)](https://blog.brightpattern.com/topic/salesforce)
- [Salesforce.com Integration (1)](https://blog.brightpattern.com/topic/salesforce-com-integration)
- [Service Project (1)](https://blog.brightpattern.com/topic/service-project)
- [ServiceNow (1)](https://blog.brightpattern.com/topic/servicenow)
- [ServicePattern Release 3.5.2 (1)](https://blog.brightpattern.com/topic/servicepattern-release-3-5-2)
- [Slash Contact Center Costs (1)](https://blog.brightpattern.com/topic/slash-contact-center-costs)
- [Smartphone User Customer Service (1)](https://blog.brightpattern.com/topic/smartphone-user-customer-service)
- [Social media (1)](https://blog.brightpattern.com/topic/social-media)
- [Start a Contact Center (1)](https://blog.brightpattern.com/topic/start-a-contact-center)
- [TCPA (1)](https://blog.brightpattern.com/topic/tcpa)
- [Ted Hunting (1)](https://blog.brightpattern.com/topic/ted-hunting)
- [Telecommunications (1)](https://blog.brightpattern.com/topic/telecommunications)
- [Telecommunting for the Disabled Advisory Council (1)](https://blog.brightpattern.com/topic/telecommunting-for-the-disabled-advisory-council)
- [Telephone Consumer Protection Act (1)](https://blog.brightpattern.com/topic/telephone-consumer-protection-act)
- [The Importance of Contact Center Surveys (1)](https://blog.brightpattern.com/topic/the-importance-of-contact-center-surveys)
- [Tips For Effectively Running a Cloud Contact Cente (1)](https://blog.brightpattern.com/topic/tips-for-effectively-running-a-cloud-contact-cente)
- [Transcosmos (1)](https://blog.brightpattern.com/topic/transcosmos)
- [Transition Cloud (1)](https://blog.brightpattern.com/topic/transition-cloud)
- [UberCloud (1)](https://blog.brightpattern.com/topic/ubercloud)
- [Virtual Queuing (1)](https://blog.brightpattern.com/topic/virtual-queuing)
- [Visually Impaired (1)](https://blog.brightpattern.com/topic/visually-impaired)
- [Voice of the Customer (1)](https://blog.brightpattern.com/topic/voice-of-the-customer)
- [WFM (1)](https://blog.brightpattern.com/topic/wfm)
- [Zendesk (1)](https://blog.brightpattern.com/topic/zendesk)
- [agent guide (1)](https://blog.brightpattern.com/topic/agent-guide)
- [big data (1)](https://blog.brightpattern.com/topic/big-data)
- [call center innovation (1)](https://blog.brightpattern.com/topic/call-center-innovation)
- [chat customer care (1)](https://blog.brightpattern.com/topic/chat-customer-care)
- [cold call training (1)](https://blog.brightpattern.com/topic/cold-call-training)
- [compliance (1)](https://blog.brightpattern.com/topic/compliance)
- [connected world (1)](https://blog.brightpattern.com/topic/connected-world)
- [contact center API (1)](https://blog.brightpattern.com/topic/contact-center-api)
- [contact center kpis (1)](https://blog.brightpattern.com/topic/contact-center-kpis)
- [contact center service level agreements (1)](https://blog.brightpattern.com/topic/contact-center-service-level-agreements)
- [contact center staffing (1)](https://blog.brightpattern.com/topic/contact-center-staffing)
- [contact center training (1)](https://blog.brightpattern.com/topic/contact-center-training)
- [contact center vendors (1)](https://blog.brightpattern.com/topic/contact-center-vendors)
- [context in conversation (1)](https://blog.brightpattern.com/topic/context-in-conversation)
- [customer satisfaction (1)](https://blog.brightpattern.com/topic/customer-satisfaction)
- [data augmentation (1)](https://blog.brightpattern.com/topic/data-augmentation)
- [data never sleeps (1)](https://blog.brightpattern.com/topic/data-never-sleeps)
- [education contact center (1)](https://blog.brightpattern.com/topic/education-contact-center)
- [employee performance management (1)](https://blog.brightpattern.com/topic/employee-performance-management)
- [financial services (1)](https://blog.brightpattern.com/topic/financial-services)
- [gamification (1)](https://blog.brightpattern.com/topic/gamification)
- [global communities (1)](https://blog.brightpattern.com/topic/global-communities)
- [healthcare contact center (1)](https://blog.brightpattern.com/topic/healthcare-contact-center)
- [infographic (1)](https://blog.brightpattern.com/topic/infographic)
- [inside sales (1)](https://blog.brightpattern.com/topic/inside-sales)
- [live chat (1)](https://blog.brightpattern.com/topic/live-chat)
- [messenger apps (1)](https://blog.brightpattern.com/topic/messenger-apps)
- [millennials (1)](https://blog.brightpattern.com/topic/millennials)
- [mobile app engagement (1)](https://blog.brightpattern.com/topic/mobile-app-engagement)
- [mobile customer care (1)](https://blog.brightpattern.com/topic/mobile-customer-care)
- [mobile marketing (1)](https://blog.brightpattern.com/topic/mobile-marketing)
- [modern customers (1)](https://blog.brightpattern.com/topic/modern-customers)
- [multi channel services (1)](https://blog.brightpattern.com/topic/multi-channel-services)
- [multi-generational families (1)](https://blog.brightpattern.com/topic/multi-generational-families)
- [ovum (1)](https://blog.brightpattern.com/topic/ovum)
- [pci dss (1)](https://blog.brightpattern.com/topic/pci-dss)
- [pre-recorded messages (1)](https://blog.brightpattern.com/topic/pre-recorded-messages)
- [prior written consent (1)](https://blog.brightpattern.com/topic/prior-written-consent)
- [retailers (1)](https://blog.brightpattern.com/topic/retailers)
- [rich contact experience (1)](https://blog.brightpattern.com/topic/rich-contact-experience-2)
- [robocalling (1)](https://blog.brightpattern.com/topic/robocalling)
- [sales (1)](https://blog.brightpattern.com/topic/sales)
- [sales prospecting (1)](https://blog.brightpattern.com/topic/sales-prospecting)
- [sentiment (1)](https://blog.brightpattern.com/topic/sentiment)
- [service level agreement (1)](https://blog.brightpattern.com/topic/service-level-agreement)
- [smartphone capabilities (1)](https://blog.brightpattern.com/topic/smartphone-capabilities)
- [social media (1)](https://blog.brightpattern.com/topic/social-media-2)
- [social media aware contact center (1)](https://blog.brightpattern.com/topic/social-media-aware-contact-center)
- [social media customer service (1)](https://blog.brightpattern.com/topic/social-media-customer-service)
- [surveys (1)](https://blog.brightpattern.com/topic/surveys)
- [sustomer service (1)](https://blog.brightpattern.com/topic/sustomer-service)
- [switching economy (1)](https://blog.brightpattern.com/topic/switching-economy)
- [teleprospecting (1)](https://blog.brightpattern.com/topic/teleprospecting)
- [travel (1)](https://blog.brightpattern.com/topic/travel)
- [utilties (1)](https://blog.brightpattern.com/topic/utilties)
- [virtual desktop (1)](https://blog.brightpattern.com/topic/virtual-desktop)
- [virtual queue (1)](https://blog.brightpattern.com/topic/virtual-queue)
- [website usability report (1)](https://blog.brightpattern.com/topic/website-usability-report)
- [who are connected customers (1)](https://blog.brightpattern.com/topic/who-are-connected-customers)

see all

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