---
title: Boost Customer Experience by Utilizing Service KPI Insights
description: "A service is a specific reason for customers to initiate an interaction with a contact center, or, in the case of outbound dialing, for a contact center to initiate an interaction with a customer. In the contact center space, a service typically means the type of channel that connects the customer to the business: voice, email, chat, and so on."
image: https://blog.brightpattern.com/hubfs/CX.jpg
---

[![bright-pattern-logo-mini.png](https://blog.brightpattern.com/hs-fs/hubfs/BrightPattern_Jul2016/Images/bright-pattern-logo-mini.png?width=30&height=30&name=bright-pattern-logo-mini.png "bright-pattern-logo-mini.png")](http://www.brightpattern.com/)

- Products 
    - [Cloud Contact Center Software](http://www.brightpattern.com/cloud-contact-center/)
    - [Multichannel Contact Center](http://www.brightpattern.com/call-center-software/multichannel-contact-center/)
    - [CRM Integrations](http://www.brightpattern.com/crm-integrations/) 
          - [Salesforce](http://www.brightpattern.com/call-center-software/crm-integrations/salesforce-integration/)
          - [Zendesk](http://www.brightpattern.com/call-center-software/crm-integrations/zendesk-integration/)
          - [RightNow CTI](http://www.brightpattern.com/call-center-software/crm-integrations/rightnow-integration-2/)
          - [Cloud APIs](http://www.brightpattern.com/cloud-contact-center-apis/)
          - [CRM INTEGRATIONS COMPARISON](http://www.brightpattern.com/call-center-software/crm-integrations/crm-integrations-comparison/)
    - [VIRTUAL CONTACT CENTER](http://www.brightpattern.com/virtual-contact-center/)
    - [Predictive Dialer](http://www.brightpattern.com/call-center-software/predictive-dialer/)
    - [Enterprise-grade](http://www.brightpattern.com/call-center-software/enterprise-grade/)
    - [Comprehensive Capabilities](http://www.brightpattern.com/call-center-software/)
    - [INTEGRATIONS DIRECTORY](http://www.brightpattern.com/call-center-software/integration-accounts/)
- [Pricing](http://www.brightpattern.com/prices/)
- Solutions 
    - [AI AND BOTS APPLICATIONS](http://www.brightpattern.com/call-center-software/ai-and-bots/)
    - [For BPO](http://www.brightpattern.com/contact-center-for-bpo/)
    - [In-App Mobile Customer Service](http://www.brightpattern.com/in-app-customer-support/)
    - [For Visually-Impaired](http://www.brightpattern.com/call-center-software/for-visually-impaired/)
    - [Reduction of Call Abandonment](http://www.brightpattern.com/how-to-reduce-call-abandonment-in-a-call-center/)
- [Resources](http://www.brightpattern.com/white-papers/) 
    - [Blog](https://blog.brightpattern.com)
    - [White Papers](http://www.brightpattern.com/white-papers/)
    - [Brochures](http://www.brightpattern.com/contact-center-brochures/)
    - [Case Studies](http://www.brightpattern.com/contact-center-resources/)
    - [On-Demand Webinars](http://www.brightpattern.com/contact-center-webinars/)
    - [Glossary](http://www.brightpattern.com/glossary/)
    - [Call Center Calculator](http://www.brightpattern.com/call-center-calculator/)
    - [Documentation](http://www.brightpattern.com/documentation/)
- [Support](http://www.brightpattern.com/contact-center-support/) 
    - [Your Success is Our Goal](http://www.brightpattern.com/contact-center-support/)
    - [Documentation](http://www.brightpattern.com/documentation/)
- Company 
    - [About Us](http://www.brightpattern.com/bright-pattern-company/)
    - [Partners](http://www.brightpattern.com/partners/)
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    - [REVIEWS](http://www.brightpattern.com/bright-pattern-company/review/)
    - [Careers](http://www.brightpattern.com/careers/)
    - [Contacts](http://www.brightpattern.com/contacts/)
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# Boost Customer Experience by Utilizing Service KPI Insights

![](https://blog.brightpattern.com/hubfs/BrightPattern_Jul2016/Images/cloud-bg2.jpg)

- [Resources](http://www.brightpattern.com/white-papers/)
- Blog

- [All](https://blog.brightpattern.com)

- [Contact Center Customer Experience (74)](https://blog.brightpattern.com/topic/contact-center-customer-experience)
- [Multichannel Contact Center (56)](https://blog.brightpattern.com/topic/multichannel-contact-center)
- [Cloud Contact Center (49)](https://blog.brightpattern.com/topic/cloud-contact-center)
- [omnichannel contact center (32)](https://blog.brightpattern.com/topic/omnichannel-contact-center)
- [Contact Center Best Practices (25)](https://blog.brightpattern.com/topic/contact-center-best-practices)
- [Contact Center Implementation (23)](https://blog.brightpattern.com/topic/contact-center-implementation)
- [Business Process Outsourcing (19)](https://blog.brightpattern.com/topic/business-process-outsourcing)
- [Uncategorized (15)](https://blog.brightpattern.com/topic/uncategorized)
- [omnichannel (13)](https://blog.brightpattern.com/topic/omnichannel)
- [chatbot (9)](https://blog.brightpattern.com/topic/chatbot)
- [customer experience (8)](https://blog.brightpattern.com/topic/customer-experience)
- [Global Contact Center Deployment (7)](https://blog.brightpattern.com/topic/global-contact-center-deployment)
- [artificial intelligence (7)](https://blog.brightpattern.com/topic/artificial-intelligence)
- [mobile customer service (7)](https://blog.brightpattern.com/topic/mobile-customer-service)
- [BPO (6)](https://blog.brightpattern.com/topic/bpo)
- [Customer Service (5)](https://blog.brightpattern.com/topic/customer-service)
- [Omnichannel Technology (5)](https://blog.brightpattern.com/topic/omnichannel-technology)
- [mobile (5)](https://blog.brightpattern.com/topic/mobile)
- [webinar (5)](https://blog.brightpattern.com/topic/webinar)
- [AI (4)](https://blog.brightpattern.com/topic/ai)
- [Automation (4)](https://blog.brightpattern.com/topic/automation)
- [Customer Contact Week (4)](https://blog.brightpattern.com/topic/customer-contact-week)
- [Omnichannel Customer Support (4)](https://blog.brightpattern.com/topic/omnichannel-customer-support)
- [bots (4)](https://blog.brightpattern.com/topic/bots)
- [contact center (4)](https://blog.brightpattern.com/topic/contact-center)
- [contact center trends (4)](https://blog.brightpattern.com/topic/contact-center-trends)
- [improve customer experience (4)](https://blog.brightpattern.com/topic/improve-customer-experience)
- [Customer Journey (3)](https://blog.brightpattern.com/topic/customer-journey)
- [Midsize Companies Win Cloud Customer Service (3)](https://blog.brightpattern.com/topic/midsize-companies-win-cloud-customer-service)
- [agent engagement (3)](https://blog.brightpattern.com/topic/agent-engagement)
- [ai and chatbots (3)](https://blog.brightpattern.com/topic/ai-and-chatbots)
- [cloud contact center software (3)](https://blog.brightpattern.com/topic/cloud-contact-center-software)
- [cloud contact center solution (3)](https://blog.brightpattern.com/topic/cloud-contact-center-solution)
- [self-service (3)](https://blog.brightpattern.com/topic/self-service)
- [ACD (2)](https://blog.brightpattern.com/topic/acd)
- [Article (2)](https://blog.brightpattern.com/topic/article)
- [CRM Integration (2)](https://blog.brightpattern.com/topic/crm-integration)
- [Call Center BPOs (2)](https://blog.brightpattern.com/topic/call-center-bpos)
- [Contact Center Vendor (2)](https://blog.brightpattern.com/topic/contact-center-vendor)
- [Contact Centers (2)](https://blog.brightpattern.com/topic/contact-centers)
- [Customer Service Solutions (2)](https://blog.brightpattern.com/topic/customer-service-solutions-2)
- [Customer service agents (2)](https://blog.brightpattern.com/topic/customer-service-agents)
- [KPIs (2)](https://blog.brightpattern.com/topic/kpis)
- [Multichannel Customer Service (2)](https://blog.brightpattern.com/topic/multichannel-customer-service)
- [Natural Understanding Language (2)](https://blog.brightpattern.com/topic/natural-understanding-language)
- [SMS (2)](https://blog.brightpattern.com/topic/sms)
- [agent empowerment (2)](https://blog.brightpattern.com/topic/agent-empowerment)
- [average handle time (2)](https://blog.brightpattern.com/topic/average-handle-time)
- [call center (2)](https://blog.brightpattern.com/topic/call-center)
- [callback (2)](https://blog.brightpattern.com/topic/callback)
- [cloud adoption (2)](https://blog.brightpattern.com/topic/cloud-adoption)
- [cloud call center (2)](https://blog.brightpattern.com/topic/cloud-call-center)
- [cloud contact center solutions (2)](https://blog.brightpattern.com/topic/cloud-contact-center-solutions)
- [connected customers (2)](https://blog.brightpattern.com/topic/connected-customers)
- [digital age (2)](https://blog.brightpattern.com/topic/digital-age)
- [digital transformation (2)](https://blog.brightpattern.com/topic/digital-transformation)
- [hybrid cloud (2)](https://blog.brightpattern.com/topic/hybrid-cloud)
- [improve customer service (2)](https://blog.brightpattern.com/topic/improve-customer-service)
- [live web chat (2)](https://blog.brightpattern.com/topic/live-web-chat)
- [multichannel (2)](https://blog.brightpattern.com/topic/multichannel)
- [pci compliance (2)](https://blog.brightpattern.com/topic/pci-compliance)
- [telecommuting (2)](https://blog.brightpattern.com/topic/telecommuting)
- [video (2)](https://blog.brightpattern.com/topic/video)
- [win the cloud customer service (2)](https://blog.brightpattern.com/topic/win-the-cloud-customer-service)
- [Agent KPIs (1)](https://blog.brightpattern.com/topic/agent-kpis)
- [BPO Program (1)](https://blog.brightpattern.com/topic/bpo-program)
- [Bring Your Own Telco (1)](https://blog.brightpattern.com/topic/bring-your-own-telco)
- [CCW Excellence Award (1)](https://blog.brightpattern.com/topic/ccw-excellence-award)
- [CCaaS Vendor (1)](https://blog.brightpattern.com/topic/ccaas-vendor)
- [CRM integration for contact center (1)](https://blog.brightpattern.com/topic/crm-integration-for-contact-center)
- [CX (1)](https://blog.brightpattern.com/topic/cx)
- [Call Abandonment (1)](https://blog.brightpattern.com/topic/call-abandonment)
- [Call Center Phone Calls (1)](https://blog.brightpattern.com/topic/call-center-phone-calls)
- [Cloud Contact Center Adoption (1)](https://blog.brightpattern.com/topic/cloud-contact-center-adoption)
- [Cloud Contact Center CRMs (1)](https://blog.brightpattern.com/topic/cloud-contact-center-crms)
- [Cloud Is a Key Enabler (1)](https://blog.brightpattern.com/topic/cloud-is-a-key-enabler)
- [Contact Center BPOs (1)](https://blog.brightpattern.com/topic/contact-center-bpos)
- [Contact Center Customer Service (1)](https://blog.brightpattern.com/topic/contact-center-customer-service)
- [Contact Center Obsolete (1)](https://blog.brightpattern.com/topic/contact-center-obsolete)
- [Contact Center Outsourcing Best Practices (1)](https://blog.brightpattern.com/topic/contact-center-outsourcing-best-practices)
- [Contact Center Startup (1)](https://blog.brightpattern.com/topic/contact-center-startup)
- [Contact Center Technology (1)](https://blog.brightpattern.com/topic/contact-center-technology)
- [Conversational IVR (1)](https://blog.brightpattern.com/topic/conversational-ivr)
- [Customer Contact Week (CCW) Nashville (1)](https://blog.brightpattern.com/topic/customer-contact-week-ccw-nashville)
- [Customer Service BPO (1)](https://blog.brightpattern.com/topic/customer-service-bpo)
- [Data fragmentation (1)](https://blog.brightpattern.com/topic/data-fragmentation)
- [Effective Political Campaign Over the Phone (1)](https://blog.brightpattern.com/topic/effective-political-campaign-over-the-phone)
- [Email Customer Service (1)](https://blog.brightpattern.com/topic/email-customer-service)
- [Emergency Contact Center (1)](https://blog.brightpattern.com/topic/emergency-contact-center)
- [Enterprise Communication Solution (1)](https://blog.brightpattern.com/topic/enterprise-communication-solution)
- [Facebook (1)](https://blog.brightpattern.com/topic/facebook)
- [Financial Service Providers (1)](https://blog.brightpattern.com/topic/financial-service-providers)
- [Fintech Customer Service (1)](https://blog.brightpattern.com/topic/fintech-customer-service)
- [GDPR compliance for contact centers (1)](https://blog.brightpattern.com/topic/gdpr-compliance-for-contact-centers)
- [Gartner (1)](https://blog.brightpattern.com/topic/gartner)
- [Gartner’s FrontRunners Quadrant (1)](https://blog.brightpattern.com/topic/gartners-frontrunners-quadrant)
- [GetApp Product Evaluation (1)](https://blog.brightpattern.com/topic/getapp-product-evaluation)
- [Google click-to-call (1)](https://blog.brightpattern.com/topic/google-click-to-call)
- [HPC (1)](https://blog.brightpattern.com/topic/hpc)
- [High Performance Computing (1)](https://blog.brightpattern.com/topic/high-performance-computing)
- [IT service management contact center Gartner (1)](https://blog.brightpattern.com/topic/it-service-management-contact-center-gartner)
- [IVR (1)](https://blog.brightpattern.com/topic/ivr)
- [Improved Agent Empowerment (1)](https://blog.brightpattern.com/topic/improved-agent-empowerment)
- [Improved Customer Relations (1)](https://blog.brightpattern.com/topic/improved-customer-relations)
- [In-App Customer Support (1)](https://blog.brightpattern.com/topic/in-app-customer-support)
- [In-App Support (1)](https://blog.brightpattern.com/topic/in-app-support)
- [Interconnected Contact Center (1)](https://blog.brightpattern.com/topic/interconnected-contact-center)
- [Job Hunters Boot Camp (1)](https://blog.brightpattern.com/topic/job-hunters-boot-camp)
- [Local Point of Presence (1)](https://blog.brightpattern.com/topic/local-point-of-presence)
- [Love Outsourcing (1)](https://blog.brightpattern.com/topic/love-outsourcing)
- [MMS (1)](https://blog.brightpattern.com/topic/mms)
- [Messaging Apps (1)](https://blog.brightpattern.com/topic/messaging-apps)
- [Mobilize Your Customer Service Strategy (1)](https://blog.brightpattern.com/topic/mobilize-your-customer-service-strategy)
- [Multi Channel Service (1)](https://blog.brightpattern.com/topic/multi-channel-service)
- [Multi-cloud (1)](https://blog.brightpattern.com/topic/multi-cloud)
- [Multichannel Contact Center Service (1)](https://blog.brightpattern.com/topic/multichannel-contact-center-service)
- [Multiple CRM Solutions (1)](https://blog.brightpattern.com/topic/multiple-crm-solutions)
- [National Cloud Contact Center (1)](https://blog.brightpattern.com/topic/national-cloud-contact-center)
- [Northeast Contact Center Conference (1)](https://blog.brightpattern.com/topic/northeast-contact-center-conference)
- [Open APIs (1)](https://blog.brightpattern.com/topic/open-apis)
- [PCI compliance contact centers (1)](https://blog.brightpattern.com/topic/pci-compliance-contact-centers)
- [Private or Hybrid Cloud (1)](https://blog.brightpattern.com/topic/private-or-hybrid-cloud)
- [Public (1)](https://blog.brightpattern.com/topic/public)
- [ROI (1)](https://blog.brightpattern.com/topic/roi)
- [RPA (1)](https://blog.brightpattern.com/topic/rpa)
- [RightNow (1)](https://blog.brightpattern.com/topic/rightnow)
- [Salesforce (1)](https://blog.brightpattern.com/topic/salesforce)
- [Salesforce.com Integration (1)](https://blog.brightpattern.com/topic/salesforce-com-integration)
- [Service Project (1)](https://blog.brightpattern.com/topic/service-project)
- [ServiceNow (1)](https://blog.brightpattern.com/topic/servicenow)
- [ServicePattern Release 3.5.2 (1)](https://blog.brightpattern.com/topic/servicepattern-release-3-5-2)
- [Slash Contact Center Costs (1)](https://blog.brightpattern.com/topic/slash-contact-center-costs)
- [Smartphone User Customer Service (1)](https://blog.brightpattern.com/topic/smartphone-user-customer-service)
- [Social media (1)](https://blog.brightpattern.com/topic/social-media)
- [Start a Contact Center (1)](https://blog.brightpattern.com/topic/start-a-contact-center)
- [TCPA (1)](https://blog.brightpattern.com/topic/tcpa)
- [Ted Hunting (1)](https://blog.brightpattern.com/topic/ted-hunting)
- [Telecommunications (1)](https://blog.brightpattern.com/topic/telecommunications)
- [Telecommunting for the Disabled Advisory Council (1)](https://blog.brightpattern.com/topic/telecommunting-for-the-disabled-advisory-council)
- [Telephone Consumer Protection Act (1)](https://blog.brightpattern.com/topic/telephone-consumer-protection-act)
- [The Importance of Contact Center Surveys (1)](https://blog.brightpattern.com/topic/the-importance-of-contact-center-surveys)
- [Tips For Effectively Running a Cloud Contact Cente (1)](https://blog.brightpattern.com/topic/tips-for-effectively-running-a-cloud-contact-cente)
- [Transcosmos (1)](https://blog.brightpattern.com/topic/transcosmos)
- [Transition Cloud (1)](https://blog.brightpattern.com/topic/transition-cloud)
- [UberCloud (1)](https://blog.brightpattern.com/topic/ubercloud)
- [Virtual Queuing (1)](https://blog.brightpattern.com/topic/virtual-queuing)
- [Visually Impaired (1)](https://blog.brightpattern.com/topic/visually-impaired)
- [Voice of the Customer (1)](https://blog.brightpattern.com/topic/voice-of-the-customer)
- [WFM (1)](https://blog.brightpattern.com/topic/wfm)
- [Zendesk (1)](https://blog.brightpattern.com/topic/zendesk)
- [agent guide (1)](https://blog.brightpattern.com/topic/agent-guide)
- [big data (1)](https://blog.brightpattern.com/topic/big-data)
- [call center innovation (1)](https://blog.brightpattern.com/topic/call-center-innovation)
- [chat customer care (1)](https://blog.brightpattern.com/topic/chat-customer-care)
- [cold call training (1)](https://blog.brightpattern.com/topic/cold-call-training)
- [compliance (1)](https://blog.brightpattern.com/topic/compliance)
- [connected world (1)](https://blog.brightpattern.com/topic/connected-world)
- [contact center API (1)](https://blog.brightpattern.com/topic/contact-center-api)
- [contact center kpis (1)](https://blog.brightpattern.com/topic/contact-center-kpis)
- [contact center service level agreements (1)](https://blog.brightpattern.com/topic/contact-center-service-level-agreements)
- [contact center staffing (1)](https://blog.brightpattern.com/topic/contact-center-staffing)
- [contact center training (1)](https://blog.brightpattern.com/topic/contact-center-training)
- [contact center vendors (1)](https://blog.brightpattern.com/topic/contact-center-vendors)
- [context in conversation (1)](https://blog.brightpattern.com/topic/context-in-conversation)
- [customer satisfaction (1)](https://blog.brightpattern.com/topic/customer-satisfaction)
- [data augmentation (1)](https://blog.brightpattern.com/topic/data-augmentation)
- [data never sleeps (1)](https://blog.brightpattern.com/topic/data-never-sleeps)
- [education contact center (1)](https://blog.brightpattern.com/topic/education-contact-center)
- [employee performance management (1)](https://blog.brightpattern.com/topic/employee-performance-management)
- [financial services (1)](https://blog.brightpattern.com/topic/financial-services)
- [gamification (1)](https://blog.brightpattern.com/topic/gamification)
- [global communities (1)](https://blog.brightpattern.com/topic/global-communities)
- [healthcare contact center (1)](https://blog.brightpattern.com/topic/healthcare-contact-center)
- [infographic (1)](https://blog.brightpattern.com/topic/infographic)
- [inside sales (1)](https://blog.brightpattern.com/topic/inside-sales)
- [live chat (1)](https://blog.brightpattern.com/topic/live-chat)
- [messenger apps (1)](https://blog.brightpattern.com/topic/messenger-apps)
- [millennials (1)](https://blog.brightpattern.com/topic/millennials)
- [mobile app engagement (1)](https://blog.brightpattern.com/topic/mobile-app-engagement)
- [mobile customer care (1)](https://blog.brightpattern.com/topic/mobile-customer-care)
- [mobile marketing (1)](https://blog.brightpattern.com/topic/mobile-marketing)
- [modern customers (1)](https://blog.brightpattern.com/topic/modern-customers)
- [multi channel services (1)](https://blog.brightpattern.com/topic/multi-channel-services)
- [multi-generational families (1)](https://blog.brightpattern.com/topic/multi-generational-families)
- [ovum (1)](https://blog.brightpattern.com/topic/ovum)
- [pci dss (1)](https://blog.brightpattern.com/topic/pci-dss)
- [pre-recorded messages (1)](https://blog.brightpattern.com/topic/pre-recorded-messages)
- [prior written consent (1)](https://blog.brightpattern.com/topic/prior-written-consent)
- [retailers (1)](https://blog.brightpattern.com/topic/retailers)
- [rich contact experience (1)](https://blog.brightpattern.com/topic/rich-contact-experience-2)
- [robocalling (1)](https://blog.brightpattern.com/topic/robocalling)
- [sales (1)](https://blog.brightpattern.com/topic/sales)
- [sales prospecting (1)](https://blog.brightpattern.com/topic/sales-prospecting)
- [sentiment (1)](https://blog.brightpattern.com/topic/sentiment)
- [service level agreement (1)](https://blog.brightpattern.com/topic/service-level-agreement)
- [smartphone capabilities (1)](https://blog.brightpattern.com/topic/smartphone-capabilities)
- [social media (1)](https://blog.brightpattern.com/topic/social-media-2)
- [social media aware contact center (1)](https://blog.brightpattern.com/topic/social-media-aware-contact-center)
- [social media customer service (1)](https://blog.brightpattern.com/topic/social-media-customer-service)
- [surveys (1)](https://blog.brightpattern.com/topic/surveys)
- [sustomer service (1)](https://blog.brightpattern.com/topic/sustomer-service)
- [switching economy (1)](https://blog.brightpattern.com/topic/switching-economy)
- [teleprospecting (1)](https://blog.brightpattern.com/topic/teleprospecting)
- [travel (1)](https://blog.brightpattern.com/topic/travel)
- [utilties (1)](https://blog.brightpattern.com/topic/utilties)
- [virtual desktop (1)](https://blog.brightpattern.com/topic/virtual-desktop)
- [virtual queue (1)](https://blog.brightpattern.com/topic/virtual-queue)
- [website usability report (1)](https://blog.brightpattern.com/topic/website-usability-report)
- [who are connected customers (1)](https://blog.brightpattern.com/topic/who-are-connected-customers)

see all

 By [Peter Miles Low](https://blog.brightpattern.com/author/peter-miles-low) [Nov 1, 2018 7:00:00 AM](https://blog.brightpattern.com/boost-customer-experience-by-utilizing-service-kpi-insights) [customer experience](https://blog.brightpattern.com/topic/customer-experience)

![CX](https://blog.brightpattern.com/hs-fs/hubfs/CX.jpg?width=1903&name=CX.jpg)

Contact center Key Performance Indicator (KPIs) are used by SMB and enterprise companies to make better business decisions and improve the customer experience. Also called metrics, KPIs are the measurable values that show just how effective your business is at achieving its goals.

In our last couple blogs, we touched upon the [top agent KPIs](https://blog.brightpattern.com/whats-on-your-supervisor-screen-agent-kpis) and [team KPIs](https://blog.brightpattern.com/leading-your-contact-center-team-with-metrics) that your contact center should be tracking. We also covered the real-time [metrics that supervisors use](https://www.brightpattern.com/call-center-software-features/supervisor-real-time-actionable-dashboards/) on a daily basis to monitor the status and productivity of their agents.

This time, we’ll check out some of the most used services metrics that show how your services are doing. A service is a specific reason for customers to initiate an interaction with a contact center, or, in the case of outbound dialing, for a contact center to initiate an interaction with a customer. In the contact center space, a service typically means the type of channel that connects the customer to the business: [voice](https://www.brightpattern.com/multichannel-contact-center/voice-calls/), [email](https://www.brightpattern.com/multichannel-contact-center/email/), [chat](https://www.brightpattern.com/multichannel-contact-center/web-chat/), and so on.

Not only do supervisors monitor teams of agents, you are checking the performance of the services your contact center offers. Real-time [dashboards](https://www.brightpattern.com/call-center-software-features/supervisor-real-time-actionable-dashboards/) and [wallboards](https://www.brightpattern.com/call-center-software-features/wallboards-with-point-and-click-customization/) provide a broad view of:

- **Status:** Where are the customers now—in IVR, on hold, waiting, being helped?
- **Abandonment:** How many interactions were abandoned or dropped?
- **Dropped calls/chats:** How many interactions were dropped, and why?
- **What’s in the queue:** How many customers are waiting to be helped?
- **Service level:** How many calls and interactions have been accepted and handled today?

![Screen Shot 2018-10-31 at 5.05.06 PM](https://blog.brightpattern.com/hs-fs/hubfs/Screen%20Shot%202018-10-31%20at%205.05.06%20PM.png?width=1564&name=Screen%20Shot%202018-10-31%20at%205.05.06%20PM.png)

Keep in mind that you can track the nitty gritty of things by showing very granular metrics--if you want--and there may be dozens of service KPIs available in your contact center software.

The following are generally the most used and most basic of metrics that show where your customers are in your service offerings.

- **Name** - The name of the service. This may seem obvious, but it’s not when you’re monitoring three or more simultaneously.
- **SLA** - For voice services, SLA is the percentage of calls answered before the threshold time calculated over the most recent 20 calls. For email, it’s the percentage of emails replied to within the predefined service level threshold.
- **Waiting** - How many customers are waiting to be helped for the given service.
- **Max Wait** - The longest amount of time that the customer could wait before being helped.
- **In IVR** - How many customers are in the IVR for self-service.
- **Queued** - The number of customer interactions waiting to be connected to an agent.
- **Handled** - The number of customer interactions that have been handled for the service.
- **Active** - The active users (agents) handling interactions for the service.
- **Logged in** - The number of agents logged in to your contact center.
- **Busy** - How many agents are busy helping customers.

When you work in customer service, it’s safe to assume that people are calling, texting, emailing, and chatting with you not because they want to, but because they need to. Assume that they are already having a bad day, so do your best not to make it worse. For any service, it’s ideal to see low numbers for the metrics related to waiting and being on hold. In addition, you want to see high SLA, which shows that agents are helping customers promptly. Your goal is to help people quickly and efficiently. Don’t make your customers wait.

Service metrics provide detailed information about how your team’s customer service handling is impacting the customer. Ultimately, the quality of your services is directly related to customer satisfaction. Supervisors who see the number of customers waiting in queue rising higher than the number of logged-in, available agents to help them, can see that some adjustments need to be made as soon as possible.

# **A Contact Center Driven by Insights**

KPIs provide the insights you need for improving agent engagement and elevating the customer experience. The customer experience hinges on empowering agents with the right training, tools, and service model. Bright Pattern’s omnichannel contact center software helps empower agents with unique tools that facilitate better conversations, boost agent performance, and deliver higher returns in customer satisfaction and agent engagement. Having a unified and powerful agent desktop that displays important KPIs helps to keep supervisors focused on teams and agents focused on customers.

You can learn more about how monitoring agent metrics can help improve agent engagement and customer service by [downloading our e-book](https://www.brightpattern.com/resources/e-books/improving-customer-experience-trough-agent-engagement/).

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#### About [Peter Miles Low](https://blog.brightpattern.com/author/peter-miles-low)

Peter is a Senior Account Executive with fast growing cloud-based contact center software vendor Bright Pattern. Having spent over 20 years selling technology and services to companies like Goldman Sachs, EMC, PricewaterhouseCooper and more, he is passionate about helping organizations achieve desired business outcomes with cutting edge technology and strategy. Certified in Cloud Economics and ROI through AWS and having successful stints at Interactive Intelligence and Genesys, Peter brings a unique perspective to service based companies that are striving to move away from legacy technology infrastructure and processes towards a true Omni-Channel CX model.

[\[Webinar\] Top Tips for Midsize Businesses to Win the Cloud Customer Service Game](https://blog.brightpattern.com/webinar-top-tips-for-midsize-businesses-to-win-the-cloud-customer-service-game) [What Contact Center KPIs Are on Your Dashboard?](https://blog.brightpattern.com/what-contact-center-kpis-are-on-your-dashboard)

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