Game of Thrones in the Customer Service Space: Will ServiceNow Win the Crown?

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Much like in the popular HBO show Game of Thrones, there is a noticeable fight happening in the customer service space. A fight to be the number one communication software provider. But who will take the crown?

There have been several profound changes in the customer service space this year. Among mergers and acquisitions, Amazon released Amazon Connect and ServiceNow staked their claim in the customer interaction management space.

Industry expert, Nicolas De Kouchkovsky, recently wrote on ServiceNow’s entrance into the market and discussed what makes them different and prime to take over. Much like khaleesi in Game of Thrones, who slowly earns the trust of those she works with in order to grow her army, ServiceNow has been steadily growing its mix of product offerings overtime with a focus on gaining customers that are likely to purchase multiple product offerings as they continue to grow. Nicholas notes that ServiceNow is one of the most successful SaaS companies with an impressive 35% year-over-year growth. Khaleese knew that in order to take the throne she would need to be backed by trusted partners and have huge growth among of her army. Can you see the parallels?

Bright Pattern is lucky to be one of the trusted partners ServiceNow has in their army. ServiceNow has built out an advanced ecosystem of partners to provide comprehensive multichannel support. The Bright Pattern ServiceNow integration provides customer revolutionary omnichannel communication built directly into the ServiceNow platform.

ServiceNow Omnichannel Customer Contact allows you to respond in context to any customer inquiry that comes unsolicited or as a reply to a notification; recognize the customers, record and distribute the interactions to analysts; capture customer satisfaction with post-transactional surveys, and assess analyst performance through an extensive set of reports.

Who do you think will take the crown?


Shelby Faris

About Shelby Faris

As the Marketing Manager at Bright Pattern, my main goal is to increase awareness on the growing benefits of cloud-based technologies in the contact center industry.

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