Flexible CRM Integration: It’s a Deal Breaker

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You’re considering partnering with a cloud contact center provider that looks like the real deal. This company offers a high-quality customer service platform, around-the-clock support and more.

There’s one key feature the platform doesn’t offer, however, that is paramount to its usefulness in your organization: easy integration with multiple customer relationship management (CRM) solutions.

Using this product in conjunction with CRM platforms like Salesforce, Zendesk, and Oracle, for instance, would require your developers to create and implement custom coding, which is a time-consuming and risky process. Poor CRM integrations, after all, can lead to critical customer-facing data transfer errors. Instead, systems must be properly formatted to ensure smooth and accurate transmissions.

Your contact center shouldn’t be at the mercy of an inflexible cloud platform. You need to be able to add and integrate CRM software without increasing risks or complexities.   

For this reason, it makes a lot more sense to partner with a cloud contact center provider like Bright Pattern, whose software comes pre-integrated for use with all of the aforementioned CRM systems plus much more. Bright Pattern offers open cloud APIs, allowing developers to seamlessly integrate the software with virtually any third-party client and productivity management solution. So, if a hot new CRM hits the market, you can rest assured that it will be compatible with your Bright Pattern software.

Remember: A cloud contact center platform should be a business enabler—not a barrier to success. Learn more about Bright Pattern’s approach to CRM integration.

Darren Prine

About Darren Prine

As a Senior Sales Executive with Bright Pattern, I help contact centers improve their customer engagement, customer experience and agent utilization. Contact centers leverage our technology to allow customers to connect via virtually any media channel, device or application. Not only that but but customers/agents can move from one channel to another such as voice to SMS or from chat to voice.

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