---
title: Serving Customers Globally with a Local Point of Presence
description: It used to be that globalization was a concept considered by only the world’s largest corporations and enterprises, but that’s not the case today. No longer out of reach for small- to medium-sized companies, a global footprint is realized every day.
image: https://blog.brightpattern.com/hubfs/global.jpg
---

[![bright-pattern-logo-mini.png](https://blog.brightpattern.com/hs-fs/hubfs/BrightPattern_Jul2016/Images/bright-pattern-logo-mini.png?width=30&height=30&name=bright-pattern-logo-mini.png "bright-pattern-logo-mini.png")](http://www.brightpattern.com/)

- Products 
    - [Cloud Contact Center Software](http://www.brightpattern.com/cloud-contact-center/)
    - [Multichannel Contact Center](http://www.brightpattern.com/call-center-software/multichannel-contact-center/)
    - [CRM Integrations](http://www.brightpattern.com/crm-integrations/) 
          - [Salesforce](http://www.brightpattern.com/call-center-software/crm-integrations/salesforce-integration/)
          - [Zendesk](http://www.brightpattern.com/call-center-software/crm-integrations/zendesk-integration/)
          - [RightNow CTI](http://www.brightpattern.com/call-center-software/crm-integrations/rightnow-integration-2/)
          - [Cloud APIs](http://www.brightpattern.com/cloud-contact-center-apis/)
          - [CRM INTEGRATIONS COMPARISON](http://www.brightpattern.com/call-center-software/crm-integrations/crm-integrations-comparison/)
    - [VIRTUAL CONTACT CENTER](http://www.brightpattern.com/virtual-contact-center/)
    - [Predictive Dialer](http://www.brightpattern.com/call-center-software/predictive-dialer/)
    - [Enterprise-grade](http://www.brightpattern.com/call-center-software/enterprise-grade/)
    - [Comprehensive Capabilities](http://www.brightpattern.com/call-center-software/)
    - [INTEGRATIONS DIRECTORY](http://www.brightpattern.com/call-center-software/integration-accounts/)
- [Pricing](http://www.brightpattern.com/prices/)
- Solutions 
    - [AI AND BOTS APPLICATIONS](http://www.brightpattern.com/call-center-software/ai-and-bots/)
    - [For BPO](http://www.brightpattern.com/contact-center-for-bpo/)
    - [In-App Mobile Customer Service](http://www.brightpattern.com/in-app-customer-support/)
    - [For Visually-Impaired](http://www.brightpattern.com/call-center-software/for-visually-impaired/)
    - [Reduction of Call Abandonment](http://www.brightpattern.com/how-to-reduce-call-abandonment-in-a-call-center/)
- [Resources](http://www.brightpattern.com/white-papers/) 
    - [Blog](https://blog.brightpattern.com)
    - [White Papers](http://www.brightpattern.com/white-papers/)
    - [Brochures](http://www.brightpattern.com/contact-center-brochures/)
    - [Case Studies](http://www.brightpattern.com/contact-center-resources/)
    - [On-Demand Webinars](http://www.brightpattern.com/contact-center-webinars/)
    - [Glossary](http://www.brightpattern.com/glossary/)
    - [Call Center Calculator](http://www.brightpattern.com/call-center-calculator/)
    - [Documentation](http://www.brightpattern.com/documentation/)
- [Support](http://www.brightpattern.com/contact-center-support/) 
    - [Your Success is Our Goal](http://www.brightpattern.com/contact-center-support/)
    - [Documentation](http://www.brightpattern.com/documentation/)
- Company 
    - [About Us](http://www.brightpattern.com/bright-pattern-company/)
    - [Partners](http://www.brightpattern.com/partners/)
    - [NEWS](http://www.brightpattern.com/news/)
    - [Upcoming Events](http://www.brightpattern.com/bright-pattern-company/upcoming-events/)
    - [Media Coverage](http://www.brightpattern.com/media-coverage/)
    - [REVIEWS](http://www.brightpattern.com/bright-pattern-company/review/)
    - [Careers](http://www.brightpattern.com/careers/)
    - [Contacts](http://www.brightpattern.com/contacts/)
- [Subscribe](https://info.brightpattern.com/blog-subscribe)

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# Serving Customers Globally with a Local Point of Presence

![](https://blog.brightpattern.com/hubfs/BrightPattern_Jul2016/Images/cloud-bg2.jpg)

- [Resources](http://www.brightpattern.com/white-papers/)
- Blog

- [All](https://blog.brightpattern.com)

- [Contact Center Customer Experience (74)](https://blog.brightpattern.com/topic/contact-center-customer-experience)
- [Multichannel Contact Center (56)](https://blog.brightpattern.com/topic/multichannel-contact-center)
- [Cloud Contact Center (49)](https://blog.brightpattern.com/topic/cloud-contact-center)
- [omnichannel contact center (32)](https://blog.brightpattern.com/topic/omnichannel-contact-center)
- [Contact Center Best Practices (25)](https://blog.brightpattern.com/topic/contact-center-best-practices)
- [Contact Center Implementation (23)](https://blog.brightpattern.com/topic/contact-center-implementation)
- [Business Process Outsourcing (19)](https://blog.brightpattern.com/topic/business-process-outsourcing)
- [Uncategorized (15)](https://blog.brightpattern.com/topic/uncategorized)
- [omnichannel (13)](https://blog.brightpattern.com/topic/omnichannel)
- [chatbot (9)](https://blog.brightpattern.com/topic/chatbot)
- [customer experience (8)](https://blog.brightpattern.com/topic/customer-experience)
- [Global Contact Center Deployment (7)](https://blog.brightpattern.com/topic/global-contact-center-deployment)
- [artificial intelligence (7)](https://blog.brightpattern.com/topic/artificial-intelligence)
- [mobile customer service (7)](https://blog.brightpattern.com/topic/mobile-customer-service)
- [BPO (6)](https://blog.brightpattern.com/topic/bpo)
- [Customer Service (5)](https://blog.brightpattern.com/topic/customer-service)
- [Omnichannel Technology (5)](https://blog.brightpattern.com/topic/omnichannel-technology)
- [mobile (5)](https://blog.brightpattern.com/topic/mobile)
- [webinar (5)](https://blog.brightpattern.com/topic/webinar)
- [AI (4)](https://blog.brightpattern.com/topic/ai)
- [Automation (4)](https://blog.brightpattern.com/topic/automation)
- [Customer Contact Week (4)](https://blog.brightpattern.com/topic/customer-contact-week)
- [Omnichannel Customer Support (4)](https://blog.brightpattern.com/topic/omnichannel-customer-support)
- [bots (4)](https://blog.brightpattern.com/topic/bots)
- [contact center (4)](https://blog.brightpattern.com/topic/contact-center)
- [contact center trends (4)](https://blog.brightpattern.com/topic/contact-center-trends)
- [improve customer experience (4)](https://blog.brightpattern.com/topic/improve-customer-experience)
- [Customer Journey (3)](https://blog.brightpattern.com/topic/customer-journey)
- [Midsize Companies Win Cloud Customer Service (3)](https://blog.brightpattern.com/topic/midsize-companies-win-cloud-customer-service)
- [agent engagement (3)](https://blog.brightpattern.com/topic/agent-engagement)
- [ai and chatbots (3)](https://blog.brightpattern.com/topic/ai-and-chatbots)
- [cloud contact center software (3)](https://blog.brightpattern.com/topic/cloud-contact-center-software)
- [cloud contact center solution (3)](https://blog.brightpattern.com/topic/cloud-contact-center-solution)
- [self-service (3)](https://blog.brightpattern.com/topic/self-service)
- [ACD (2)](https://blog.brightpattern.com/topic/acd)
- [Article (2)](https://blog.brightpattern.com/topic/article)
- [CRM Integration (2)](https://blog.brightpattern.com/topic/crm-integration)
- [Call Center BPOs (2)](https://blog.brightpattern.com/topic/call-center-bpos)
- [Contact Center Vendor (2)](https://blog.brightpattern.com/topic/contact-center-vendor)
- [Contact Centers (2)](https://blog.brightpattern.com/topic/contact-centers)
- [Customer Service Solutions (2)](https://blog.brightpattern.com/topic/customer-service-solutions-2)
- [Customer service agents (2)](https://blog.brightpattern.com/topic/customer-service-agents)
- [KPIs (2)](https://blog.brightpattern.com/topic/kpis)
- [Multichannel Customer Service (2)](https://blog.brightpattern.com/topic/multichannel-customer-service)
- [Natural Understanding Language (2)](https://blog.brightpattern.com/topic/natural-understanding-language)
- [SMS (2)](https://blog.brightpattern.com/topic/sms)
- [agent empowerment (2)](https://blog.brightpattern.com/topic/agent-empowerment)
- [average handle time (2)](https://blog.brightpattern.com/topic/average-handle-time)
- [call center (2)](https://blog.brightpattern.com/topic/call-center)
- [callback (2)](https://blog.brightpattern.com/topic/callback)
- [cloud adoption (2)](https://blog.brightpattern.com/topic/cloud-adoption)
- [cloud call center (2)](https://blog.brightpattern.com/topic/cloud-call-center)
- [cloud contact center solutions (2)](https://blog.brightpattern.com/topic/cloud-contact-center-solutions)
- [connected customers (2)](https://blog.brightpattern.com/topic/connected-customers)
- [digital age (2)](https://blog.brightpattern.com/topic/digital-age)
- [digital transformation (2)](https://blog.brightpattern.com/topic/digital-transformation)
- [hybrid cloud (2)](https://blog.brightpattern.com/topic/hybrid-cloud)
- [improve customer service (2)](https://blog.brightpattern.com/topic/improve-customer-service)
- [live web chat (2)](https://blog.brightpattern.com/topic/live-web-chat)
- [multichannel (2)](https://blog.brightpattern.com/topic/multichannel)
- [pci compliance (2)](https://blog.brightpattern.com/topic/pci-compliance)
- [telecommuting (2)](https://blog.brightpattern.com/topic/telecommuting)
- [video (2)](https://blog.brightpattern.com/topic/video)
- [win the cloud customer service (2)](https://blog.brightpattern.com/topic/win-the-cloud-customer-service)
- [Agent KPIs (1)](https://blog.brightpattern.com/topic/agent-kpis)
- [BPO Program (1)](https://blog.brightpattern.com/topic/bpo-program)
- [Bring Your Own Telco (1)](https://blog.brightpattern.com/topic/bring-your-own-telco)
- [CCW Excellence Award (1)](https://blog.brightpattern.com/topic/ccw-excellence-award)
- [CCaaS Vendor (1)](https://blog.brightpattern.com/topic/ccaas-vendor)
- [CRM integration for contact center (1)](https://blog.brightpattern.com/topic/crm-integration-for-contact-center)
- [CX (1)](https://blog.brightpattern.com/topic/cx)
- [Call Abandonment (1)](https://blog.brightpattern.com/topic/call-abandonment)
- [Call Center Phone Calls (1)](https://blog.brightpattern.com/topic/call-center-phone-calls)
- [Cloud Contact Center Adoption (1)](https://blog.brightpattern.com/topic/cloud-contact-center-adoption)
- [Cloud Contact Center CRMs (1)](https://blog.brightpattern.com/topic/cloud-contact-center-crms)
- [Cloud Is a Key Enabler (1)](https://blog.brightpattern.com/topic/cloud-is-a-key-enabler)
- [Contact Center BPOs (1)](https://blog.brightpattern.com/topic/contact-center-bpos)
- [Contact Center Customer Service (1)](https://blog.brightpattern.com/topic/contact-center-customer-service)
- [Contact Center Obsolete (1)](https://blog.brightpattern.com/topic/contact-center-obsolete)
- [Contact Center Outsourcing Best Practices (1)](https://blog.brightpattern.com/topic/contact-center-outsourcing-best-practices)
- [Contact Center Startup (1)](https://blog.brightpattern.com/topic/contact-center-startup)
- [Contact Center Technology (1)](https://blog.brightpattern.com/topic/contact-center-technology)
- [Conversational IVR (1)](https://blog.brightpattern.com/topic/conversational-ivr)
- [Customer Contact Week (CCW) Nashville (1)](https://blog.brightpattern.com/topic/customer-contact-week-ccw-nashville)
- [Customer Service BPO (1)](https://blog.brightpattern.com/topic/customer-service-bpo)
- [Data fragmentation (1)](https://blog.brightpattern.com/topic/data-fragmentation)
- [Effective Political Campaign Over the Phone (1)](https://blog.brightpattern.com/topic/effective-political-campaign-over-the-phone)
- [Email Customer Service (1)](https://blog.brightpattern.com/topic/email-customer-service)
- [Emergency Contact Center (1)](https://blog.brightpattern.com/topic/emergency-contact-center)
- [Enterprise Communication Solution (1)](https://blog.brightpattern.com/topic/enterprise-communication-solution)
- [Facebook (1)](https://blog.brightpattern.com/topic/facebook)
- [Financial Service Providers (1)](https://blog.brightpattern.com/topic/financial-service-providers)
- [Fintech Customer Service (1)](https://blog.brightpattern.com/topic/fintech-customer-service)
- [GDPR compliance for contact centers (1)](https://blog.brightpattern.com/topic/gdpr-compliance-for-contact-centers)
- [Gartner (1)](https://blog.brightpattern.com/topic/gartner)
- [Gartner’s FrontRunners Quadrant (1)](https://blog.brightpattern.com/topic/gartners-frontrunners-quadrant)
- [GetApp Product Evaluation (1)](https://blog.brightpattern.com/topic/getapp-product-evaluation)
- [Google click-to-call (1)](https://blog.brightpattern.com/topic/google-click-to-call)
- [HPC (1)](https://blog.brightpattern.com/topic/hpc)
- [High Performance Computing (1)](https://blog.brightpattern.com/topic/high-performance-computing)
- [IT service management contact center Gartner (1)](https://blog.brightpattern.com/topic/it-service-management-contact-center-gartner)
- [IVR (1)](https://blog.brightpattern.com/topic/ivr)
- [Improved Agent Empowerment (1)](https://blog.brightpattern.com/topic/improved-agent-empowerment)
- [Improved Customer Relations (1)](https://blog.brightpattern.com/topic/improved-customer-relations)
- [In-App Customer Support (1)](https://blog.brightpattern.com/topic/in-app-customer-support)
- [In-App Support (1)](https://blog.brightpattern.com/topic/in-app-support)
- [Interconnected Contact Center (1)](https://blog.brightpattern.com/topic/interconnected-contact-center)
- [Job Hunters Boot Camp (1)](https://blog.brightpattern.com/topic/job-hunters-boot-camp)
- [Local Point of Presence (1)](https://blog.brightpattern.com/topic/local-point-of-presence)
- [Love Outsourcing (1)](https://blog.brightpattern.com/topic/love-outsourcing)
- [MMS (1)](https://blog.brightpattern.com/topic/mms)
- [Messaging Apps (1)](https://blog.brightpattern.com/topic/messaging-apps)
- [Mobilize Your Customer Service Strategy (1)](https://blog.brightpattern.com/topic/mobilize-your-customer-service-strategy)
- [Multi Channel Service (1)](https://blog.brightpattern.com/topic/multi-channel-service)
- [Multi-cloud (1)](https://blog.brightpattern.com/topic/multi-cloud)
- [Multichannel Contact Center Service (1)](https://blog.brightpattern.com/topic/multichannel-contact-center-service)
- [Multiple CRM Solutions (1)](https://blog.brightpattern.com/topic/multiple-crm-solutions)
- [National Cloud Contact Center (1)](https://blog.brightpattern.com/topic/national-cloud-contact-center)
- [Northeast Contact Center Conference (1)](https://blog.brightpattern.com/topic/northeast-contact-center-conference)
- [Open APIs (1)](https://blog.brightpattern.com/topic/open-apis)
- [PCI compliance contact centers (1)](https://blog.brightpattern.com/topic/pci-compliance-contact-centers)
- [Private or Hybrid Cloud (1)](https://blog.brightpattern.com/topic/private-or-hybrid-cloud)
- [Public (1)](https://blog.brightpattern.com/topic/public)
- [ROI (1)](https://blog.brightpattern.com/topic/roi)
- [RPA (1)](https://blog.brightpattern.com/topic/rpa)
- [RightNow (1)](https://blog.brightpattern.com/topic/rightnow)
- [Salesforce (1)](https://blog.brightpattern.com/topic/salesforce)
- [Salesforce.com Integration (1)](https://blog.brightpattern.com/topic/salesforce-com-integration)
- [Service Project (1)](https://blog.brightpattern.com/topic/service-project)
- [ServiceNow (1)](https://blog.brightpattern.com/topic/servicenow)
- [ServicePattern Release 3.5.2 (1)](https://blog.brightpattern.com/topic/servicepattern-release-3-5-2)
- [Slash Contact Center Costs (1)](https://blog.brightpattern.com/topic/slash-contact-center-costs)
- [Smartphone User Customer Service (1)](https://blog.brightpattern.com/topic/smartphone-user-customer-service)
- [Social media (1)](https://blog.brightpattern.com/topic/social-media)
- [Start a Contact Center (1)](https://blog.brightpattern.com/topic/start-a-contact-center)
- [TCPA (1)](https://blog.brightpattern.com/topic/tcpa)
- [Ted Hunting (1)](https://blog.brightpattern.com/topic/ted-hunting)
- [Telecommunications (1)](https://blog.brightpattern.com/topic/telecommunications)
- [Telecommunting for the Disabled Advisory Council (1)](https://blog.brightpattern.com/topic/telecommunting-for-the-disabled-advisory-council)
- [Telephone Consumer Protection Act (1)](https://blog.brightpattern.com/topic/telephone-consumer-protection-act)
- [The Importance of Contact Center Surveys (1)](https://blog.brightpattern.com/topic/the-importance-of-contact-center-surveys)
- [Tips For Effectively Running a Cloud Contact Cente (1)](https://blog.brightpattern.com/topic/tips-for-effectively-running-a-cloud-contact-cente)
- [Transcosmos (1)](https://blog.brightpattern.com/topic/transcosmos)
- [Transition Cloud (1)](https://blog.brightpattern.com/topic/transition-cloud)
- [UberCloud (1)](https://blog.brightpattern.com/topic/ubercloud)
- [Virtual Queuing (1)](https://blog.brightpattern.com/topic/virtual-queuing)
- [Visually Impaired (1)](https://blog.brightpattern.com/topic/visually-impaired)
- [Voice of the Customer (1)](https://blog.brightpattern.com/topic/voice-of-the-customer)
- [WFM (1)](https://blog.brightpattern.com/topic/wfm)
- [Zendesk (1)](https://blog.brightpattern.com/topic/zendesk)
- [agent guide (1)](https://blog.brightpattern.com/topic/agent-guide)
- [big data (1)](https://blog.brightpattern.com/topic/big-data)
- [call center innovation (1)](https://blog.brightpattern.com/topic/call-center-innovation)
- [chat customer care (1)](https://blog.brightpattern.com/topic/chat-customer-care)
- [cold call training (1)](https://blog.brightpattern.com/topic/cold-call-training)
- [compliance (1)](https://blog.brightpattern.com/topic/compliance)
- [connected world (1)](https://blog.brightpattern.com/topic/connected-world)
- [contact center API (1)](https://blog.brightpattern.com/topic/contact-center-api)
- [contact center kpis (1)](https://blog.brightpattern.com/topic/contact-center-kpis)
- [contact center service level agreements (1)](https://blog.brightpattern.com/topic/contact-center-service-level-agreements)
- [contact center staffing (1)](https://blog.brightpattern.com/topic/contact-center-staffing)
- [contact center training (1)](https://blog.brightpattern.com/topic/contact-center-training)
- [contact center vendors (1)](https://blog.brightpattern.com/topic/contact-center-vendors)
- [context in conversation (1)](https://blog.brightpattern.com/topic/context-in-conversation)
- [customer satisfaction (1)](https://blog.brightpattern.com/topic/customer-satisfaction)
- [data augmentation (1)](https://blog.brightpattern.com/topic/data-augmentation)
- [data never sleeps (1)](https://blog.brightpattern.com/topic/data-never-sleeps)
- [education contact center (1)](https://blog.brightpattern.com/topic/education-contact-center)
- [employee performance management (1)](https://blog.brightpattern.com/topic/employee-performance-management)
- [financial services (1)](https://blog.brightpattern.com/topic/financial-services)
- [gamification (1)](https://blog.brightpattern.com/topic/gamification)
- [global communities (1)](https://blog.brightpattern.com/topic/global-communities)
- [healthcare contact center (1)](https://blog.brightpattern.com/topic/healthcare-contact-center)
- [infographic (1)](https://blog.brightpattern.com/topic/infographic)
- [inside sales (1)](https://blog.brightpattern.com/topic/inside-sales)
- [live chat (1)](https://blog.brightpattern.com/topic/live-chat)
- [messenger apps (1)](https://blog.brightpattern.com/topic/messenger-apps)
- [millennials (1)](https://blog.brightpattern.com/topic/millennials)
- [mobile app engagement (1)](https://blog.brightpattern.com/topic/mobile-app-engagement)
- [mobile customer care (1)](https://blog.brightpattern.com/topic/mobile-customer-care)
- [mobile marketing (1)](https://blog.brightpattern.com/topic/mobile-marketing)
- [modern customers (1)](https://blog.brightpattern.com/topic/modern-customers)
- [multi channel services (1)](https://blog.brightpattern.com/topic/multi-channel-services)
- [multi-generational families (1)](https://blog.brightpattern.com/topic/multi-generational-families)
- [ovum (1)](https://blog.brightpattern.com/topic/ovum)
- [pci dss (1)](https://blog.brightpattern.com/topic/pci-dss)
- [pre-recorded messages (1)](https://blog.brightpattern.com/topic/pre-recorded-messages)
- [prior written consent (1)](https://blog.brightpattern.com/topic/prior-written-consent)
- [retailers (1)](https://blog.brightpattern.com/topic/retailers)
- [rich contact experience (1)](https://blog.brightpattern.com/topic/rich-contact-experience-2)
- [robocalling (1)](https://blog.brightpattern.com/topic/robocalling)
- [sales (1)](https://blog.brightpattern.com/topic/sales)
- [sales prospecting (1)](https://blog.brightpattern.com/topic/sales-prospecting)
- [sentiment (1)](https://blog.brightpattern.com/topic/sentiment)
- [service level agreement (1)](https://blog.brightpattern.com/topic/service-level-agreement)
- [smartphone capabilities (1)](https://blog.brightpattern.com/topic/smartphone-capabilities)
- [social media (1)](https://blog.brightpattern.com/topic/social-media-2)
- [social media aware contact center (1)](https://blog.brightpattern.com/topic/social-media-aware-contact-center)
- [social media customer service (1)](https://blog.brightpattern.com/topic/social-media-customer-service)
- [surveys (1)](https://blog.brightpattern.com/topic/surveys)
- [sustomer service (1)](https://blog.brightpattern.com/topic/sustomer-service)
- [switching economy (1)](https://blog.brightpattern.com/topic/switching-economy)
- [teleprospecting (1)](https://blog.brightpattern.com/topic/teleprospecting)
- [travel (1)](https://blog.brightpattern.com/topic/travel)
- [utilties (1)](https://blog.brightpattern.com/topic/utilties)
- [virtual desktop (1)](https://blog.brightpattern.com/topic/virtual-desktop)
- [virtual queue (1)](https://blog.brightpattern.com/topic/virtual-queue)
- [website usability report (1)](https://blog.brightpattern.com/topic/website-usability-report)
- [who are connected customers (1)](https://blog.brightpattern.com/topic/who-are-connected-customers)

see all

 By [Sergey Menshikov](https://blog.brightpattern.com/author/sergey-menshikov) [Jun 21, 2018 7:00:00 AM](https://blog.brightpattern.com/serving-customers-globally-with-a-local-point-of-presence) [Local Point of Presence](https://blog.brightpattern.com/topic/local-point-of-presence)

![Local Point of Presence](https://blog.brightpattern.com/hs-fs/hubfs/global.jpg?width=1903&name=global.jpg)

It used to be that globalization was a concept considered by only the world’s largest corporations and enterprises, but that’s not the case today. No longer out of reach for small- to medium-sized companies, a global footprint is realized every day as more and more companies do business in multiple countries or continents.

**Importance of Managing Latency in Global Contact Centers**

When expanding contact center operations globally, companies often experience increased latency, which causes parties of telephone conversations to talk over each other. Longer transmission lines and interconnection equipment introduce a significant delay that can degrade the audio quality of the conversation between callers and the agents serving them.

For example, let’s say your retail sales company is operating a contact center in the United States, and you also serve customers in Europe. You have representatives in Europe handling all European sales inquiries. When a representative in Europe talks to a customer in Europe, the total latency could reach over 300 ms because calls have to go from the agent to the U.S. call center and back to the European customer. Such a delay can cause some noticeable issues in voice quality.

**![Local Point of Presence](https://blog.brightpattern.com/hs-fs/hubfs/Screen%20Shot%202018-06-14%20at%205.48.42%20PM.png?width=1130&name=Screen%20Shot%202018-06-14%20at%205.48.42%20PM.png)**

**Local Point of Presence**

Partnering with a vendor that has many global local points of presence can greatly improve contact center communications and customer satisfaction. Because Bright Pattern technology is cloud-agnostic, it is simple and quick to deploy and maintain local points of presence across the world.

A local point of presence can provide many benefits, including:

- Reduced latency
- Local telephone numbers
- Improved redundancy and disaster recovery
- Employment of local representatives
- Follow-the-sun-support
- Compliance with local regional regulations

Our [white paper](https://info.brightpattern.com/global-contact-center-whitepaper) describes the flexible cloud deployment options that are proven to help you serve customers globally.

 

**Bright Pattern’s Expansion**

**![Local Point of Presence](https://blog.brightpattern.com/hs-fs/hubfs/Screenshot%20from%202018-06-14%2011-23-43.png?width=1795&name=Screenshot%20from%202018-06-14%2011-23-43.png)**

Bright Pattern has experienced considerable global expansion over the last year. In 2017, we expanded our presence in [Japan](http://www.prweb.com/releases/2017/02/prweb14055289.htm), [Singapore](https://www.prnewswire.com/news-releases/bright-pattern-extends-its-cloud-contact-center-service-to-singapore-300593901.html), [Australia, New Zealand](http://www.prweb.com/releases/2017/02/prweb14094045.htm), and [Europe](http://www.prweb.com/releases/2017/04/prweb14231264.htm). Just recently, we created a local point of presence in the [United Kingdom](https://www.prnewswire.com/news-releases/bright-pattern-extends-cloud-contact-center-service-to-the-united-kingdom-and-republic-of-ireland-300668140.html?tc=eml_cleartime) and the Republic of Ireland, with many more on the road map for 2018!

[Local Point of Presence](https://blog.brightpattern.com/topic/local-point-of-presence)

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![Sergey Menshikov](https://blog.brightpattern.com/hubfs/0.jpeg)

#### About [Sergey Menshikov](https://blog.brightpattern.com/author/sergey-menshikov)

Vice President of Product Management at Bright Pattern with 20+ years in the contact center space.

[Introducing the Third New Executive Team Member This Year: Bright Pattern Welcomes Ted Hunting!](https://blog.brightpattern.com/introducing-the-third-new-executive-team-member-this-year-bright-pattern-welcomes-ted-hunting) [PCI Compliance: What Contact Centers Need to Know](https://blog.brightpattern.com/pci-compliance-contact-centers)

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### Recent Posts

### Categories

- [Contact Center Customer Experience (74)](https://blog.brightpattern.com/topic/contact-center-customer-experience)
- [Multichannel Contact Center (56)](https://blog.brightpattern.com/topic/multichannel-contact-center)
- [Cloud Contact Center (49)](https://blog.brightpattern.com/topic/cloud-contact-center)
- [omnichannel contact center (32)](https://blog.brightpattern.com/topic/omnichannel-contact-center)
- [Contact Center Best Practices (25)](https://blog.brightpattern.com/topic/contact-center-best-practices)
- [Contact Center Implementation (23)](https://blog.brightpattern.com/topic/contact-center-implementation)
- [Business Process Outsourcing (19)](https://blog.brightpattern.com/topic/business-process-outsourcing)
- [Uncategorized (15)](https://blog.brightpattern.com/topic/uncategorized)
- [omnichannel (13)](https://blog.brightpattern.com/topic/omnichannel)
- [chatbot (9)](https://blog.brightpattern.com/topic/chatbot)
- [customer experience (8)](https://blog.brightpattern.com/topic/customer-experience)
- [Global Contact Center Deployment (7)](https://blog.brightpattern.com/topic/global-contact-center-deployment)
- [artificial intelligence (7)](https://blog.brightpattern.com/topic/artificial-intelligence)
- [mobile customer service (7)](https://blog.brightpattern.com/topic/mobile-customer-service)
- [BPO (6)](https://blog.brightpattern.com/topic/bpo)
- [Customer Service (5)](https://blog.brightpattern.com/topic/customer-service)
- [Omnichannel Technology (5)](https://blog.brightpattern.com/topic/omnichannel-technology)
- [mobile (5)](https://blog.brightpattern.com/topic/mobile)
- [webinar (5)](https://blog.brightpattern.com/topic/webinar)
- [AI (4)](https://blog.brightpattern.com/topic/ai)
- [Automation (4)](https://blog.brightpattern.com/topic/automation)
- [Customer Contact Week (4)](https://blog.brightpattern.com/topic/customer-contact-week)
- [Omnichannel Customer Support (4)](https://blog.brightpattern.com/topic/omnichannel-customer-support)
- [bots (4)](https://blog.brightpattern.com/topic/bots)
- [contact center (4)](https://blog.brightpattern.com/topic/contact-center)
- [contact center trends (4)](https://blog.brightpattern.com/topic/contact-center-trends)
- [improve customer experience (4)](https://blog.brightpattern.com/topic/improve-customer-experience)
- [Customer Journey (3)](https://blog.brightpattern.com/topic/customer-journey)
- [Midsize Companies Win Cloud Customer Service (3)](https://blog.brightpattern.com/topic/midsize-companies-win-cloud-customer-service)
- [agent engagement (3)](https://blog.brightpattern.com/topic/agent-engagement)
- [ai and chatbots (3)](https://blog.brightpattern.com/topic/ai-and-chatbots)
- [cloud contact center software (3)](https://blog.brightpattern.com/topic/cloud-contact-center-software)
- [cloud contact center solution (3)](https://blog.brightpattern.com/topic/cloud-contact-center-solution)
- [self-service (3)](https://blog.brightpattern.com/topic/self-service)
- [ACD (2)](https://blog.brightpattern.com/topic/acd)
- [Article (2)](https://blog.brightpattern.com/topic/article)
- [CRM Integration (2)](https://blog.brightpattern.com/topic/crm-integration)
- [Call Center BPOs (2)](https://blog.brightpattern.com/topic/call-center-bpos)
- [Contact Center Vendor (2)](https://blog.brightpattern.com/topic/contact-center-vendor)
- [Contact Centers (2)](https://blog.brightpattern.com/topic/contact-centers)
- [Customer Service Solutions (2)](https://blog.brightpattern.com/topic/customer-service-solutions-2)
- [Customer service agents (2)](https://blog.brightpattern.com/topic/customer-service-agents)
- [KPIs (2)](https://blog.brightpattern.com/topic/kpis)
- [Multichannel Customer Service (2)](https://blog.brightpattern.com/topic/multichannel-customer-service)
- [Natural Understanding Language (2)](https://blog.brightpattern.com/topic/natural-understanding-language)
- [SMS (2)](https://blog.brightpattern.com/topic/sms)
- [agent empowerment (2)](https://blog.brightpattern.com/topic/agent-empowerment)
- [average handle time (2)](https://blog.brightpattern.com/topic/average-handle-time)
- [call center (2)](https://blog.brightpattern.com/topic/call-center)
- [callback (2)](https://blog.brightpattern.com/topic/callback)
- [cloud adoption (2)](https://blog.brightpattern.com/topic/cloud-adoption)
- [cloud call center (2)](https://blog.brightpattern.com/topic/cloud-call-center)
- [cloud contact center solutions (2)](https://blog.brightpattern.com/topic/cloud-contact-center-solutions)
- [connected customers (2)](https://blog.brightpattern.com/topic/connected-customers)
- [digital age (2)](https://blog.brightpattern.com/topic/digital-age)
- [digital transformation (2)](https://blog.brightpattern.com/topic/digital-transformation)
- [hybrid cloud (2)](https://blog.brightpattern.com/topic/hybrid-cloud)
- [improve customer service (2)](https://blog.brightpattern.com/topic/improve-customer-service)
- [live web chat (2)](https://blog.brightpattern.com/topic/live-web-chat)
- [multichannel (2)](https://blog.brightpattern.com/topic/multichannel)
- [pci compliance (2)](https://blog.brightpattern.com/topic/pci-compliance)
- [telecommuting (2)](https://blog.brightpattern.com/topic/telecommuting)
- [video (2)](https://blog.brightpattern.com/topic/video)
- [win the cloud customer service (2)](https://blog.brightpattern.com/topic/win-the-cloud-customer-service)
- [Agent KPIs (1)](https://blog.brightpattern.com/topic/agent-kpis)
- [BPO Program (1)](https://blog.brightpattern.com/topic/bpo-program)
- [Bring Your Own Telco (1)](https://blog.brightpattern.com/topic/bring-your-own-telco)
- [CCW Excellence Award (1)](https://blog.brightpattern.com/topic/ccw-excellence-award)
- [CCaaS Vendor (1)](https://blog.brightpattern.com/topic/ccaas-vendor)
- [CRM integration for contact center (1)](https://blog.brightpattern.com/topic/crm-integration-for-contact-center)
- [CX (1)](https://blog.brightpattern.com/topic/cx)
- [Call Abandonment (1)](https://blog.brightpattern.com/topic/call-abandonment)
- [Call Center Phone Calls (1)](https://blog.brightpattern.com/topic/call-center-phone-calls)
- [Cloud Contact Center Adoption (1)](https://blog.brightpattern.com/topic/cloud-contact-center-adoption)
- [Cloud Contact Center CRMs (1)](https://blog.brightpattern.com/topic/cloud-contact-center-crms)
- [Cloud Is a Key Enabler (1)](https://blog.brightpattern.com/topic/cloud-is-a-key-enabler)
- [Contact Center BPOs (1)](https://blog.brightpattern.com/topic/contact-center-bpos)
- [Contact Center Customer Service (1)](https://blog.brightpattern.com/topic/contact-center-customer-service)
- [Contact Center Obsolete (1)](https://blog.brightpattern.com/topic/contact-center-obsolete)
- [Contact Center Outsourcing Best Practices (1)](https://blog.brightpattern.com/topic/contact-center-outsourcing-best-practices)
- [Contact Center Startup (1)](https://blog.brightpattern.com/topic/contact-center-startup)
- [Contact Center Technology (1)](https://blog.brightpattern.com/topic/contact-center-technology)
- [Conversational IVR (1)](https://blog.brightpattern.com/topic/conversational-ivr)
- [Customer Contact Week (CCW) Nashville (1)](https://blog.brightpattern.com/topic/customer-contact-week-ccw-nashville)
- [Customer Service BPO (1)](https://blog.brightpattern.com/topic/customer-service-bpo)
- [Data fragmentation (1)](https://blog.brightpattern.com/topic/data-fragmentation)
- [Effective Political Campaign Over the Phone (1)](https://blog.brightpattern.com/topic/effective-political-campaign-over-the-phone)
- [Email Customer Service (1)](https://blog.brightpattern.com/topic/email-customer-service)
- [Emergency Contact Center (1)](https://blog.brightpattern.com/topic/emergency-contact-center)
- [Enterprise Communication Solution (1)](https://blog.brightpattern.com/topic/enterprise-communication-solution)
- [Facebook (1)](https://blog.brightpattern.com/topic/facebook)
- [Financial Service Providers (1)](https://blog.brightpattern.com/topic/financial-service-providers)
- [Fintech Customer Service (1)](https://blog.brightpattern.com/topic/fintech-customer-service)
- [GDPR compliance for contact centers (1)](https://blog.brightpattern.com/topic/gdpr-compliance-for-contact-centers)
- [Gartner (1)](https://blog.brightpattern.com/topic/gartner)
- [Gartner’s FrontRunners Quadrant (1)](https://blog.brightpattern.com/topic/gartners-frontrunners-quadrant)
- [GetApp Product Evaluation (1)](https://blog.brightpattern.com/topic/getapp-product-evaluation)
- [Google click-to-call (1)](https://blog.brightpattern.com/topic/google-click-to-call)
- [HPC (1)](https://blog.brightpattern.com/topic/hpc)
- [High Performance Computing (1)](https://blog.brightpattern.com/topic/high-performance-computing)
- [IT service management contact center Gartner (1)](https://blog.brightpattern.com/topic/it-service-management-contact-center-gartner)
- [IVR (1)](https://blog.brightpattern.com/topic/ivr)
- [Improved Agent Empowerment (1)](https://blog.brightpattern.com/topic/improved-agent-empowerment)
- [Improved Customer Relations (1)](https://blog.brightpattern.com/topic/improved-customer-relations)
- [In-App Customer Support (1)](https://blog.brightpattern.com/topic/in-app-customer-support)
- [In-App Support (1)](https://blog.brightpattern.com/topic/in-app-support)
- [Interconnected Contact Center (1)](https://blog.brightpattern.com/topic/interconnected-contact-center)
- [Job Hunters Boot Camp (1)](https://blog.brightpattern.com/topic/job-hunters-boot-camp)
- [Local Point of Presence (1)](https://blog.brightpattern.com/topic/local-point-of-presence)
- [Love Outsourcing (1)](https://blog.brightpattern.com/topic/love-outsourcing)
- [MMS (1)](https://blog.brightpattern.com/topic/mms)
- [Messaging Apps (1)](https://blog.brightpattern.com/topic/messaging-apps)
- [Mobilize Your Customer Service Strategy (1)](https://blog.brightpattern.com/topic/mobilize-your-customer-service-strategy)
- [Multi Channel Service (1)](https://blog.brightpattern.com/topic/multi-channel-service)
- [Multi-cloud (1)](https://blog.brightpattern.com/topic/multi-cloud)
- [Multichannel Contact Center Service (1)](https://blog.brightpattern.com/topic/multichannel-contact-center-service)
- [Multiple CRM Solutions (1)](https://blog.brightpattern.com/topic/multiple-crm-solutions)
- [National Cloud Contact Center (1)](https://blog.brightpattern.com/topic/national-cloud-contact-center)
- [Northeast Contact Center Conference (1)](https://blog.brightpattern.com/topic/northeast-contact-center-conference)
- [Open APIs (1)](https://blog.brightpattern.com/topic/open-apis)
- [PCI compliance contact centers (1)](https://blog.brightpattern.com/topic/pci-compliance-contact-centers)
- [Private or Hybrid Cloud (1)](https://blog.brightpattern.com/topic/private-or-hybrid-cloud)
- [Public (1)](https://blog.brightpattern.com/topic/public)
- [ROI (1)](https://blog.brightpattern.com/topic/roi)
- [RPA (1)](https://blog.brightpattern.com/topic/rpa)
- [RightNow (1)](https://blog.brightpattern.com/topic/rightnow)
- [Salesforce (1)](https://blog.brightpattern.com/topic/salesforce)
- [Salesforce.com Integration (1)](https://blog.brightpattern.com/topic/salesforce-com-integration)
- [Service Project (1)](https://blog.brightpattern.com/topic/service-project)
- [ServiceNow (1)](https://blog.brightpattern.com/topic/servicenow)
- [ServicePattern Release 3.5.2 (1)](https://blog.brightpattern.com/topic/servicepattern-release-3-5-2)
- [Slash Contact Center Costs (1)](https://blog.brightpattern.com/topic/slash-contact-center-costs)
- [Smartphone User Customer Service (1)](https://blog.brightpattern.com/topic/smartphone-user-customer-service)
- [Social media (1)](https://blog.brightpattern.com/topic/social-media)
- [Start a Contact Center (1)](https://blog.brightpattern.com/topic/start-a-contact-center)
- [TCPA (1)](https://blog.brightpattern.com/topic/tcpa)
- [Ted Hunting (1)](https://blog.brightpattern.com/topic/ted-hunting)
- [Telecommunications (1)](https://blog.brightpattern.com/topic/telecommunications)
- [Telecommunting for the Disabled Advisory Council (1)](https://blog.brightpattern.com/topic/telecommunting-for-the-disabled-advisory-council)
- [Telephone Consumer Protection Act (1)](https://blog.brightpattern.com/topic/telephone-consumer-protection-act)
- [The Importance of Contact Center Surveys (1)](https://blog.brightpattern.com/topic/the-importance-of-contact-center-surveys)
- [Tips For Effectively Running a Cloud Contact Cente (1)](https://blog.brightpattern.com/topic/tips-for-effectively-running-a-cloud-contact-cente)
- [Transcosmos (1)](https://blog.brightpattern.com/topic/transcosmos)
- [Transition Cloud (1)](https://blog.brightpattern.com/topic/transition-cloud)
- [UberCloud (1)](https://blog.brightpattern.com/topic/ubercloud)
- [Virtual Queuing (1)](https://blog.brightpattern.com/topic/virtual-queuing)
- [Visually Impaired (1)](https://blog.brightpattern.com/topic/visually-impaired)
- [Voice of the Customer (1)](https://blog.brightpattern.com/topic/voice-of-the-customer)
- [WFM (1)](https://blog.brightpattern.com/topic/wfm)
- [Zendesk (1)](https://blog.brightpattern.com/topic/zendesk)
- [agent guide (1)](https://blog.brightpattern.com/topic/agent-guide)
- [big data (1)](https://blog.brightpattern.com/topic/big-data)
- [call center innovation (1)](https://blog.brightpattern.com/topic/call-center-innovation)
- [chat customer care (1)](https://blog.brightpattern.com/topic/chat-customer-care)
- [cold call training (1)](https://blog.brightpattern.com/topic/cold-call-training)
- [compliance (1)](https://blog.brightpattern.com/topic/compliance)
- [connected world (1)](https://blog.brightpattern.com/topic/connected-world)
- [contact center API (1)](https://blog.brightpattern.com/topic/contact-center-api)
- [contact center kpis (1)](https://blog.brightpattern.com/topic/contact-center-kpis)
- [contact center service level agreements (1)](https://blog.brightpattern.com/topic/contact-center-service-level-agreements)
- [contact center staffing (1)](https://blog.brightpattern.com/topic/contact-center-staffing)
- [contact center training (1)](https://blog.brightpattern.com/topic/contact-center-training)
- [contact center vendors (1)](https://blog.brightpattern.com/topic/contact-center-vendors)
- [context in conversation (1)](https://blog.brightpattern.com/topic/context-in-conversation)
- [customer satisfaction (1)](https://blog.brightpattern.com/topic/customer-satisfaction)
- [data augmentation (1)](https://blog.brightpattern.com/topic/data-augmentation)
- [data never sleeps (1)](https://blog.brightpattern.com/topic/data-never-sleeps)
- [education contact center (1)](https://blog.brightpattern.com/topic/education-contact-center)
- [employee performance management (1)](https://blog.brightpattern.com/topic/employee-performance-management)
- [financial services (1)](https://blog.brightpattern.com/topic/financial-services)
- [gamification (1)](https://blog.brightpattern.com/topic/gamification)
- [global communities (1)](https://blog.brightpattern.com/topic/global-communities)
- [healthcare contact center (1)](https://blog.brightpattern.com/topic/healthcare-contact-center)
- [infographic (1)](https://blog.brightpattern.com/topic/infographic)
- [inside sales (1)](https://blog.brightpattern.com/topic/inside-sales)
- [live chat (1)](https://blog.brightpattern.com/topic/live-chat)
- [messenger apps (1)](https://blog.brightpattern.com/topic/messenger-apps)
- [millennials (1)](https://blog.brightpattern.com/topic/millennials)
- [mobile app engagement (1)](https://blog.brightpattern.com/topic/mobile-app-engagement)
- [mobile customer care (1)](https://blog.brightpattern.com/topic/mobile-customer-care)
- [mobile marketing (1)](https://blog.brightpattern.com/topic/mobile-marketing)
- [modern customers (1)](https://blog.brightpattern.com/topic/modern-customers)
- [multi channel services (1)](https://blog.brightpattern.com/topic/multi-channel-services)
- [multi-generational families (1)](https://blog.brightpattern.com/topic/multi-generational-families)
- [ovum (1)](https://blog.brightpattern.com/topic/ovum)
- [pci dss (1)](https://blog.brightpattern.com/topic/pci-dss)
- [pre-recorded messages (1)](https://blog.brightpattern.com/topic/pre-recorded-messages)
- [prior written consent (1)](https://blog.brightpattern.com/topic/prior-written-consent)
- [retailers (1)](https://blog.brightpattern.com/topic/retailers)
- [rich contact experience (1)](https://blog.brightpattern.com/topic/rich-contact-experience-2)
- [robocalling (1)](https://blog.brightpattern.com/topic/robocalling)
- [sales (1)](https://blog.brightpattern.com/topic/sales)
- [sales prospecting (1)](https://blog.brightpattern.com/topic/sales-prospecting)
- [sentiment (1)](https://blog.brightpattern.com/topic/sentiment)
- [service level agreement (1)](https://blog.brightpattern.com/topic/service-level-agreement)
- [smartphone capabilities (1)](https://blog.brightpattern.com/topic/smartphone-capabilities)
- [social media (1)](https://blog.brightpattern.com/topic/social-media-2)
- [social media aware contact center (1)](https://blog.brightpattern.com/topic/social-media-aware-contact-center)
- [social media customer service (1)](https://blog.brightpattern.com/topic/social-media-customer-service)
- [surveys (1)](https://blog.brightpattern.com/topic/surveys)
- [sustomer service (1)](https://blog.brightpattern.com/topic/sustomer-service)
- [switching economy (1)](https://blog.brightpattern.com/topic/switching-economy)
- [teleprospecting (1)](https://blog.brightpattern.com/topic/teleprospecting)
- [travel (1)](https://blog.brightpattern.com/topic/travel)
- [utilties (1)](https://blog.brightpattern.com/topic/utilties)
- [virtual desktop (1)](https://blog.brightpattern.com/topic/virtual-desktop)
- [virtual queue (1)](https://blog.brightpattern.com/topic/virtual-queue)
- [website usability report (1)](https://blog.brightpattern.com/topic/website-usability-report)
- [who are connected customers (1)](https://blog.brightpattern.com/topic/who-are-connected-customers)

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