Growing a business from the ground up is a bit like raising a child. It starts off small and gets bigger—and increasingly complicated—with each passing year.
As any parent understands, raising a child entails a gradual process of letting go. You have to learn how to trust others, and sometimes surrender control to outside influencers. You can’t do the job alone, or even just with the help of your family. Giving your child more freedom is key to their growth and development.
In the business world, letting go is called outsourcing. Similar to the blossoming of a child, it could open many new doors for your organization.
So, why should you consider outsourcing certain operations, like customer service or marketing? Eventually, your business may reach a point where it is no longer practical or cost-effective to keep such operations in-house. You may be stuck with insufficient real estate, a minimal budgetary allowance or a lack of industry expertise. While most startups can skate by during the first few years, they almost always reach a point where they have to decide whether to pump money into infrastructure and hiring, or business and customer development.
In most cases, the companies that choose the latter route tend to go much further.
Trusting a business process outsourcer can be a nerve-wracking experience at first, as it will require placing a great deal of trust and responsibility into the hands of a third-party entity. But once you try it for the first time, you will see why so many organizations do it. Your business will gain access to reliable, cutting-edge technologies, expertise and guidance for a fraction of the cost.
Let’s continue the conversation. Did you struggle with outsourcing at first? Tell us your thoughts.
