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App Engagement for Retailers - The New Mobile Commerce Metric

Sep 8, 2014 4:13:34 PM
Retailers Neiman Marcus, Kohl's, Victoria's Secret, H&M and Groupon realize high levels of app utilization.

"App engagement" is a new, critical, metric for retailers to monitor. So says the new Internet Retailer 2015 Mobile 500 guide.

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