Elevated CX Is Achieved by Empowering Agents Through Tools and Technology

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According to Gallup, highly engaged customer service teams achieve, on average, a 10% increase in customer ratings and a 20% increase in sales. So, it should come as no surprise that three out of five of our top tips for elevating the customer experience in enterprise contact centers are related to agent engagement and empowerment through tools and technology. The following are our five favorite ways to boost agent productivity:

1. Declutter the agent desktop with an innovative UI. 

Provide agents with innovative contact center technology that dynamically selects the most relevant data elements to be shown on the visible part of the desktop. Such technology increases agent efficiency by reducing the time it takes for agents to respond to customer inquiries. Findings in our 2017 trend report show that 40% of the respondents use three or more systems to handle channels in the contact center. Consolidating technologies and information is a great way to empower agents!

2. Give agents easy-to-use technology for automatic customer recognition

Having a contact center system that automatically looks up incoming interactions across both internal and external databases to identify customers allows agents to deliver a more personalized response to customers. When your omnichannel system can perform recognition across all channels and federate data from multiple CRMs and applications, agents are truly empowered to solve customer inquiries.

3. Eliminate mundane transactions with AI and provide agents with AI Assist

Most industry professionals see adding AI and bots to the contact center as a beneficial strategy for cutting costs and improving the customer experience. There is also evidence that agents feel more engaged when AI and bots are introduced because as bots handle easier transactions, agents are are freed to handle the more advanced customer interactions. You can even take this one step further and use your AI to assist agents with intelligent agent reply suggestions.

4. Automate workflows

Enterprise process automations allow contact centers to play a larger role in the company. Such automations can be powered by incoming interactions, outbound contact lists, APIs, and a number of triggers, such as customer sentiment, across all channels.

5. Limit downtime with active-active technology. 

Enterprise contact centers can lose thousands in profits when their vendor experiences unexpected downtime. Unique disaster containment is a must in providing top-tier customer support. An active-active approach ensures that all sites of the overall geographically distributed system share the transaction load. If a site fails, the other parts of the system pick up the failed site’s portion of the transactions immediately.

The customer experience and agent empowerment are directly linked. In fact, customer experience leaders have 1.5 times as many engaged employees as do less motivated customer experience providers.

This week’s release of our Spring 2018 Contact Center Software further extends Bright Pattern’s capability to lead enterprises in elevating the customer experience through agent empowerment, high-tech automation, and AI tools.

How do you empower your agents?

Shelby Faris

About Shelby Faris

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